We are looking for a highly motivated Marketing Specialist to lead our marketing team. The ideal
candidate will have a strong background in developing and executing marketing strategies to promote
our B2B Marketplace in the Saudi Arabian market. This role requires a creative thinker, excellent communication skills, and a proven track record of successful digital marketing campaigns.
Main Duties:
1. Develop and Implement Marketing Strategies:
- Create comprehensive marketing plans to promote our [products/services] in Saudi Arabia.
- Identify target audiences and develop effective marketing campaigns to reach and engage
them.
2. Digital Marketing:
- Manage and optimize digital marketing channels, including social media, email campaigns,
and online advertising.
- Monitor and analyze the performance of digital marketing efforts, making data-driven
recommendations for improvement.
3. Content Creation:
- Generate creative and compelling content for various marketing channels, ensuring
alignment with the brand message.
- Collaborate with design and content teams to create visually appealing and informative
materials.
4. Market Research:
- Conduct market research to stay informed about industry trends, customer preferences, and
competitive landscape.
- Use market insights to adjust marketing strategies and identify new opportunities.
5. Event Planning:
- Coordinate and execute marketing events, both virtual and physical, to enhance brand
visibility.
- Collaborate with cross-functional teams to ensure successful event execution.
6. Analytics and Reporting:
- Monitor key performance indicators (KPIs) and provide regular reports on marketing
campaign effectiveness.
- Utilize analytics to make data-driven decisions and optimize marketing strategies.
Qualifications:
- Bachelor's degree in Marketing, Business, or a related field.
- Proven experience as a Marketing Specialist or in a similar role.
- Strong understanding of the Saudi Arabian market and cultural distinctions.
- Excellent written and verbal communication skills in English and Arabic.
- Proficiency in digital marketing tools and platforms.
- Creative thinking and problem-solving abilities.
- Ability to work independently and collaboratively in a fast-paced environment.
