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Rewaa

Marketing Sr. Associate - Channel Management - Earned Media

Early Applicant
  • 6 days ago
  • Be among the first 50 applicants

Job Description

Rewaa is on a mission to revolutionise retail! Our cutting-edge SaaS platform empowers retailers to move and grow faster. We provide innovative solutions for point-of-sale, inventory management, omnichannel integrations, tax and accounting, and reporting, all delivered on a single screen with our lightning-fast, robust hardware. With over 10,000+ customers and an ambitious trajectory toward global expansion, there's never been a better time to join Rewaa!

The purpose of the Marketing Sr. Associate - Channel Management - Earned Media role is to develop and execute effective marketing automation campaigns/sequences focused on driving engagement through earned media channels such as WhatsApp, email, and SMS. This position requires expertise in HubSpot or similar tools for marketing automation and familiarity with Zoho CRM to ensure seamless collaboration with the marketing technology team. The manager will leverage data-driven insights to create tailored communication strategies, optimizing each CRM stage for targeted and impactful engagement.

Key Accountabilities
  • Develop Marketing Automation CampaignsDesign and execute targeted marketing automation campaigns and sequences using HubSpot (or similar tools) for WhatsApp, email, and SMS to engage customers and leads at each CRM stage
  • Optimize CRM TouchpointsUse data insights to tailor messages and improve customer journeys, ensuring relevant and impactful communication at each stage
  • Collaborate with Marketing Technology and Sales TeamsWork closely with the marketing technology team to align automation workflows and with the sales team on Zoho CRM integration, ensuring that data points and targeting remain consistent across all channels
  • Performance Analysis and ReportingTrack campaign metrics such as engagement rates, conversion rates, and CRM health, providing regular reports and insights to enhance ROI and optimize content strategy
  • Refine Audience SegmentationLeverage CRM data to create refined audience segments, applying insights to personalize messaging and increase engagement across all channels
  • Stay Informed on Industry TrendsKeep up-to-date with industry best practices, CRM technology developments, and channel management trends to inform continuous improvements in the earned media strategy
  • Support Marketing Goals and KPIsAlign automation and CRM strategies with broader marketing objectives, contributing to lead generation, customer engagement, and retention through earned media channels
  • Adhere to Compliance StandardsEnsure all automation and CRM activities comply with data privacy regulations and best practices for customer communication

Requirements and Qualifications
  • Bachelor's degree in Marketing, Business Administration, or a related field
  • 2+ years of experience in public relations and earned media, with a focus on B2B technology and SaaS
  • Excellent project management skills, with the ability to manage multiple campaigns and initiatives at once.
  • Strong communication and interpersonal skills, with the ability to effectively collaborate with internal and external stakeholders
  • Experience with event planning and execution, including industry conferences and trade shows
  • Must be based in or willing to relocate to Riyadh, Saudi Arabia
  • We are looking for a driven and results-oriented Earned Media Manager to join our rapidly growing team. If you are passionate about technology and have a proven track record of success in earned media, we want to hear from you!

Work Environment
  • The job holder is to perform their duties in the office as it requires communication with employees at all levels.
  • The job holder may have to perform some duties outside the office such as visiting training institution or a place to conduct the training, etc


Alert for Candidates

Please be aware that Rewaa and its subsidiaries do not conduct interviews via email or text and will never request payment as a condition for applying for a position or receiving a job offer. To ensure your safety, apply only through Rewaa's official channels and avoid sharing personal information (name, address, birthdate, ID number, etc.) with unsolicited contacts. If you encounter anything suspicious, please let us know so we can assist you.

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Notice to External Recruiters and Staffing Agencies

Rewaa does not accept unsolicited resumes from external recruiters or staffing agencies. Any submission of an unsolicited resume to our resume database, directly to Rewaa hiring managers, or by other means will be considered gratis, and no recruiting fee will be paid if an unsolicited candidate from a third-party recruiter is subsequently hired. Fees will be paid ONLY where an external recruiter has an executed service contract in place with Rewaa and resumes have been solicited by our Talent Acquisition team in connection with a specific job opening.

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More Info

Industry:Other

Function:Retail

Job Type:Permanent Job

Date Posted: 18/11/2024

Job ID: 100692577

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Last Updated: 22-11-2024 06:23:52 PM
Home Jobs in Saudi Arabia Marketing Sr. Associate - Channel Management - Earned Media