Media Buyer & Digital Marketing Specialist

Early Applicant

Exp: 0-2 Years

Job Description

Responsibilities & Tasks

Campaign Planning and Execution:

Develop and implement comprehensive digital media buying strategies for social media and other digital platforms.
Launching and executing the paid ads campaigns in all digital platforms
Create and manage ad campaigns, including audience targeting, budget allocation, and bid management.

Optimization and Performance Analysis:

Monitor and analyze campaign performance using analytics tools and platforms.
Optimize campaigns based on performance metrics (CTR, CPA, etc.) to maximize ROI.
Conduct A/B testing and use data-driven insights to refine ad creatives, targeting, and bidding strategies.

Collaboration and Coordination:

Work closely with the creative team to develop engaging ad creatives and messaging.
Collaborate with the marketing team to align digital media buying strategies with overall marketing goals and objectives.
Communicate with external vendors, platforms, and agencies to ensure smooth execution of campaigns.

Budget Management:

Manage and track media budgets, ensuring efficient and effective allocation of resources.
Provide regular reports on budget utilization and campaign performance to stakeholders.

Market Research and Trends:

Stay updated with the latest trends and best practices in digital media buying, social media advertising, and digital marketing.
Conduct competitive analysis to identify opportunities for improvement and innovation.

Digital Marketing

coordinate with third party to manage the SEO
manage the website of the company and coordinate with development agency to fix any bug of glitch
manage the company App and coordinate with development agency to fix any bug of glitch
have a basic knowledge in SEO & ASO
check website functionality and fix all problems
Coordinate with third party to Develop the projects landing pages
Develop the content of ebsite blogs
update APP content
check APP functionality and fix all problems
Track the APP traffic flow and provide internal reports regularly (users, sessions, new users, return users, page views,
Launching Push notifications campaign
enhance the ASO OF THE APP
Develop the content of ebsite PODCAST
Manage the publishing of the PODCAST series