Media Buyer

Position Overview: Media Buyer will be responsible for planning, executing, and optimizing media buying strategies across various digital platforms. This role requires a deep understanding of digital media channels, exceptional analytical skills, and a proven track record of successful media buying campaigns. The ideal candidate will have extensive experience in managing substantial budgets and delivering measurable results.

Key Responsibilities:

1- Media Planning and Strategy:

Conduct thorough market research and competitor analysis to identify trends and opportunities.

Collaborate with account managers and clients to understand campaign requirements and target audiences.

2- Campaign Execution and Management:

Plan, purchase, and manage media space across various digital platforms, including but not limited to Google Ads, Facebook, Instagram, Snapchat , Tik Tok, and programmatic networks.

Monitor and optimize campaign performance to maximize ROI and achieve KPIs.

Utilize data analytics tools to track, analyze, and report on campaign performance.

3- Budget Management:

Manage and allocate budgets effectively across campaigns to achieve optimal results.

Ensure accurate and timely invoicing and reconciliation of media expenditures.

4- Reporting and Analysis:

Prepare detailed performance reports and presentations for clients and internal stakeholders.

Provide actionable insights and recommendations based on data analysis and campaign results.

Continuously stay updated with industry trends, best practices, and emerging technologies.

Qualifications:

5+ years of experience in media buying, with a focus on digital media.

Proven track record of managing and optimizing large-scale media buying campaigns.

In-depth knowledge of digital advertising platforms, tools, and best practices.

Strong analytical skills and the ability to interpret complex data sets.

Excellent communication and interpersonal skills.

Proficiency in media buying software and analytics tools (e.g., Google Analytics, Facebook Business Manager, DSP platforms).

Ability to work independently and as part of a collaborative team.

Highly organized with strong attention to detail and the ability to manage multiple projects simultaneously.