Media buyer specialist

We are hiring for a matketing agency

Media buyer specialist

Job role

Campaign Strategy & Execution

Plan, execute, and manage paid media campaigns on platforms such as Google Ads, Meta Ads, TikTok Ads, Snapchat Ads, LinkedIn Ads, and X Ads (Twitter).

Identify and target key audience segments to achieve campaign goals.

Develop and manage campaign budgets to ensure cost-effective performance.

Performance Analysis & Reporting

Monitor campaign performance using tools like Google Analytics 4 (GA4), Meta Pixel, and Google Keyword Planner.

Generate detailed reports on ad performance, providing actionable insights and recommendations.

Track ROI, engagement metrics, and conversion rates to assess success.

Optimization & Scaling

Continuously optimize campaigns through A/B testing, bid adjustments, and creative refinements.

Utilize tools like SEMrush or Ahrefs for keyword research and competitor analysis to refine strategies.

Automation & Integration

Leverage automation tools like Zapier or Driftrock to streamline workflows and integrate campaign processes across platforms.

Ensure seamless tracking and data synchronization between ad platforms and analytics tools.

Collaboration & Creative Support

Work closely with the creative team to develop compelling ad copy, visuals, and videos that align with campaign goals.

Collaborate with internal stakeholders to align media buying strategies with overall marketing objectives.