Job Description
Key Responsibilities:
Media Planning and Buying:
Develop and execute media plans across digital, print, broadcast, outdoor, SMS, and other mediums.
Negotiate and purchase media space and time to secure the best rates and placements.
Campaign Management:
Monitor and optimize media campaigns to meet performance goals.
Analyze campaign data and provide insights and recommendations.
Collaborate with creative teams to develop effective ad creatives.
Client Interaction:
Liaise with clients to understand their marketing goals and objectives.
Present media strategies and campaign results to clients with clear and actionable insights.
Visit and bring in new business.
Market Research:
Stay updated on industry trends, media consumption patterns, and emerging platforms.
Conduct competitive analysis to identify opportunities and threats.
Reporting:
Prepare detailed campaign reports, including performance metrics, insights, and recommendations.
Ensure accurate tracking and measurement of media activities.
Additional Responsibilities:
Update client plans and amend media schedules under the supervision of the Media Manager.
Monitor and prepare material specifications for production.
Perform media evaluation studies (readership, print, radio, digital, social media, listenership).
Prepare monthly competitive reports and maintain records (client data, media opportunities, rate cards, TV grids).
Assist in basic print, outdoor, and radio planning.
Tackle new and current big pitches.
Qualifications:
Bachelor's degree in Marketing, Advertising, Communications, or a related field.
5-10 years of experience in media planning and buying, preferably within an advertising agency.
Proficiency in media planning and analytics tools.
Strong negotiation skills and the ability to build relationships with media vendors.
Excellent analytical skills with a data-driven mindset.
Strong communication and presentation skills.
Ability to multitask and manage multiple projects in a fast-paced environment.
Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
Proficiency in English (Arabic is a plus).
High level of accuracy, excellent time management, and ability to work under pressure.
Dynamic, highly organized, and excellent internal staff service orientation.
Additional Information:
The candidate must have a positive, can-do attitude, a passion for learning new skills, and be willing to commit to the company long-term.
Strong interest in data and analytics, as well as digital experience, will be advantageous.
Additional responsibilities and tasks can be added at any time according to the needs of the business
Interested candidates are invited to submit their resume and a cover letter explaining their suitability for the role.
Only the successful candidates will be contacted.
Desired Candidate Profile
Education:
Bachelor of Arts(PR/Advertising)
Gender:
nm
Nationality:
Any Nationality
