- Lead the marketing function for L&T product range.
- Champion and lead the product (offer) lifecycle end-to-end, ensuring new and existing product (offer) success and localization of global offers and marketing campaigns to the Gulf market.
- Develop an effective marketing mix - product, price, place, promotion - to roll out new offers.
- Go-to-market strategies using STP - segment, targeting, positioning - approach to deliver unique value propositions to targeted personas and achieve competitive advantage.
- Define price positioning strategies, launch strategy, channel development and customer journey.
- Closely work with various cross-functional teams and organisations including channel leaders and Sales to identify offer needs, gaps, and opportunities to build strong value propositions.
- Understand market trends, technology landscape, competitors landscape, industry and country specific codes & standards cycles.
- Responsible for product performance with targets on revenue, cost & margin with main target goal of enabling profitable growth.
- Work closely with marketing functions (Marcom, Channel Marketing, Line of Business teams) for a successful marketing and launch plan, and to develop marketing assets like videos, sales pitch, sales tools, print and digital marketing tools, PR, social media, customer testimonials and other literature.
- Train different entity actors (sales, business development, external customers, customer care center (CCC) teams) to align the understanding of product and offer.
- Be the spokesperson for the L&T offer for internal and external stakeholders on strategy, best practices, product and operational updates, customer challenges & solutions, customer benefits & results, market and competitive intelligence, marketing & communication, new offer updates, business update.
Qualifications:
- Engineering Bachelor's degree Owner.
- 5 years of experience in commercial field.
- The ability to work in a team.
- Strong marketing background.
Looking to make an IMPACT with your career
When you are thinking about joining a new team, culture matters. At Schneider Electric, our values and behaviors are the foundation for creating a great culture to support business success. We believe that our IMPACT values - Inclusion, Mastery, Purpose, Action, Curiosity, Teamwork - starts with us.
IMPACT is also your invitation to join Schneider Electric where you can contribute to turning sustainability ambition into actions, no matter what role you play. It is a call to connect your career with the ambition of achieving a more resilient, efficient, and sustainable world.
We are looking for IMPACT Makers; exceptional people who turn sustainability ambitions into actions at the intersection of automation, electrification, and digitization. We celebrate IMPACT Makers and believe everyone has the potential to be one.
Become an IMPACT Maker with Schneider Electric - apply today!
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150 000+ employees in 100+ countries
#1 on the Global 100 World's most sustainable corporations
You must submit an online application to be considered for any position with us. This position will be posted until filled.
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