PPC Officer:
Our client, a leading global aviation company is currently looking for a PPC Executive to join their team.
Responsibilities:
- Develop, execute, and manage paid search campaigns across multiple platforms, including Google, Bing, Yandex, Naver, Yahoo Japan, Baidu, 360, and Sogou.
- Assist digital campaign managers in delivering search campaigns on time and within budget.
- Work closely with the in-house Digital Acquisition team, vendors, and agencies to implement a customer-focused approach to digital marketing, ensuring it is relevant and effective across all digital customer touchpoints.
- Consolidate and analyze data to produce cross-platform reports on digital marketing activities.
- Use analytics tools such as Adobe and Google to monitor and measure SEM activity, deriving insights to guide actions and optimizations.
- Track and manage digital performance budgets to avoid overspending, adjusting expenditures as needed.
- Contribute to a defined testing plan to enhance business insights from PPC campaigns, emphasizing revenue generation and cost savings.
- Support data-driven marketing projects in collaboration with internal teams and vendors using GCP tools like Google BigQuery.
- Stay current with the latest innovations and technologies in digital marketing to meet commercial objectives.
Requirements:
- At least 3 years of experience in a client-side or agency PPC role; experience in the airline industry is a plus.
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Proven experience managing PPC budgets exceeding 1 million USD annually.
- Certifications in SA360, Google Campaign Manager, Google Ads, and Google Analytics.
- Proficiency in SQL and JavaScript to support teams responsible for web/app implementation with PPC requirements.
- Advanced Excel skills, with experience in DataStudio, Power BI, or similar analysis tools preferred.
- Strong analytical skills with the ability to translate data insights into actionable recommendations.
- Additional skills such as knowledge of Python, experience with DV360, and familiarity with Adobe Audience Manager are considered advantageous.
