PPC Manager (Freelance)

• Job descriptionReturn on Investment (ROI)
• Return on Ad Spend (ROAS)
• Revenue or Sales
• Leads / Conversions
• Cost Per Conversion

PPC managers showcase the following:

Industry: Experience with a variety of different industries versus just one (finance, education, tech, retail

Business model: DTC/ecommerce, B2B lead generation, B2C lead generation, enterprise accounts

Digital marketing strategies: Versed in implementing adaptable strategies to continuously improve and apply the latest and greatest practices in digital marketing

Budgets: Experience with various sizes of budgets; there are different challenges with a $1,000 monthly budget versus a $1 million monthly budget.

Manage campaigns

Campaign management involves the set-up, expansion, and improvement of existing and new campaigns. PPC managers don't just set up PPC account structures for one campaign and call it a day.

You have multiple ad groups and campaigns running just on one channel. From bid adjustments to smart bidding and audience targeting to metrics monitoring, campaigns demand a ton of attention and organization from a PPC manager.

A/B test campaigns

is a must in the PPC world. It involves testing two ads with one variant component, like a different keyword, landing page visual, or bid.

PPC managers know what to test, how long to test it, and how to turn A/B testing results into valuable insights that direct your brand's campaign strategy.

Write compelling ad copy

PPC campaigns aren't just about clicks and conversions (though that's the goal). The path to success lies in an expertly crafted tagline and description, also known as your coveted ad copy.

PPC managers must use audience research, marketing knowledge, and their writing chops to create compelling ad copy that engages audiences and entices them to move further down the funnel.

Create optimized landing pages and image ads

Landing pages take your target audience from interested to converted. And this is an art form. You need highly persuasive ad copy paired with the right branding, graphics, and lead form to succeed.

According to 10% is a good benchmark for conversion rates. But what if you had a skilled PPC partner in your corner

DMS clients see higher conversion rates that amount to an average of 4.5X ROI across our campaigns. Just look at our collaboration where we doubled its conversion rate.

Track conversions and optimize conversion rate

Think of your ad as a piggy bank. Every click is like tossing in a penny, and they all count. But conversions are the Benjamin Franklins that your PPC manager really cares about.

You should have to meticulously track conversions and create an overarching online advertising strategy that prioritizes conversion rate optimization, which means increasing the conversion rate for your campaigns over time.

Digital Media Sapiens is a global marketing and technology agency that helps businesses navigate the digital age. With offices in the United States, Dubai and India, we have a team of passionate specialists dedicated to enhancing people's lives through our unique strategies, creativity, media, and technology. We partner with diverse industries such as FMCG, Medical, healthcare, Fashion, and retail to connect data with storytelling and create valuable brand experiences. Our mission is to embrace creative and technological change, enriching people's lives through virtual and artificial intelligence.

Role Description

This is a full-time on-site role for a Digital Marketing Manager located in Dubai. The Digital Marketing Manager will be responsible for daily tasks involving social media marketing, lead generation, web analytics, and digital marketing.

Qualifications

Social Media Marketing and Digital Marketing skills

Experience in lead generation and web analytics

Knowledge of marketing principles and strategies

Excellent written and verbal communication skills

Familiarity with web analytics tools such as Google Analytics

Experience with paid advertising platforms

Ability to work in a fast-paced, dynamic environment

Bachelor's degree in Marketing, Business, or related field

Conversion tracking pixels and Google Tag Manager.

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