Job Overview
Evaluate and implement pricing strategies in line with company standards, policies and procedures. Ensure the products and prices are set up as per plan in the sales / reservation systems. Work closely with both Product Managers and Sales and BD teams to develop product pricing strategies to meet the demands of source markets. Work with cross functional teams to lead the product pricing working group to define rules of setup and ensure compliance. This is to be carried across all the DMC products and experiences.
Job Scope
Analysis and reporting
- Evaluate product sales performance, assess trends and determine optimal pricing initiatives based on business objectives
- Maintain competitor analysis for all core products. Monitor new trends and identify opportunities
- Review existing pricing strategies, price / product mix and make recommendations
- Analyze promotional / tactical offer requests from Sales and Marketing teams, assess impact and present in Product validation committee (need to establish)
- Develop strong understanding of trend and market behaviors to assess the right product fit by segment
- Recommend and enhance data collection through different touch points to facilitate insights for the business
- Carryout ad hoc analysis to make informed decision related to all pricing initiatives
- Develop deep understanding of past performance to help evaluate and size opportunities for new similar initiatives
Product / Price setup and maintenance
- Develop a strong understanding of the DMC tech solution to ensure implement optimal and effective pricing
- Develop a comprehensive end-to-end pricing model for all products and experiences, ensuring all components and associated overheads etc. are accurately incorporated.
- Ensure pricing model is built in such a way that scenario analysis can be performed based on alternative pricing decisions.
- Lead the product pricing working group with cross functional teams, Sales, IT, BI, Finance and Operations on review, implementation and setup compliance of products and prices in the DMC system
- Support in preparing the presentation for the product validation committee
- Continuously monitor product setup, data accuracy, report and fix discrepancies
- Develop SOPs for product setup and reporting classification of these products to segments
- Ensure that all pricing processes are followed by the relevant stakeholders; maintain data integrity and accuracy
- Lead and define rules for product / promotion setup for accuracy and reporting into the system
- Related to naming
- Hierarchy
- Segmentation
- Revenue recognition
- Maintain the pricing grid for all products
- Maintain the product / promotional classification file for reporting
Minimum Qualifications, Experience and Skills Requirements
Essential:
- Bachelor or Masters degree from a reputable university.
- 5+ year experience in a similar role in DMCs, Tour Operators, OTAs, Bed Banks. Theme Parks, management consulting or other relevant industry.
- Pricing experience with complex product portfolio
- Strong analytical skills with the ability to collect, organize, analyze, and disseminate significant amounts of information with attention to detail and accuracy
- Proficient in Microsoft Excel and Tableau (or other BI tools) with experience in data visualization and analysis
- Ability to work independently with minimal supervision and collaborate effectively with cross-functional teams
- Strong written and verbal communication skills with the ability to present insights to management and commercial teams in a clear and concise manner.
Desirable
- Experience working with DMC is preferred
- Experience with programming languages (SQL, Python)
