About Us
BusinessChat is a leading e-commerce marketing platform focused on emerging markets, providing localization and simplified solutions with a strong emphasis on WhatsApp channels. We aim to empower small and medium-sized businesses by automating and elevating their customer engagement through seamless marketing strategies
Position Overview
We are seeking a talented and analytical Product Analyst to join our dynamic team. In this role, you will be instrumental in helping us understand user behavior, optimize product performance, and drive data-informed decisions. You will collaborate closely with cross-functional teams to ensure that our product meets and exceeds customer expectations.
Key Responsibilities
- Data Analysis: Analyze and interpret data from various sources to provide actionable insights that drive product improvements and business decisions.
- Customer Behavior Insights: Track and understand customer behavior, usage patterns, and product performance through quantitative and qualitative data analysis.
- Reporting and Dashboards: Develop and maintain reports and dashboards to monitor product metrics, KPIs, and overall performance.
- A/B Testing: Design, execute, and analyze A/B tests to evaluate the impact of new features, enhancements, and user experiences.
- Event Tracking and Analytics: Define tracking points across the product to capture essential user interactions and events. Utilize event-based tracking and analytics software, such as Mixpanel, to monitor and analyze user actions.
- Market Research: Conduct market research to identify trends, opportunities, and competitive insights to inform product strategy.
- Collaboration: Work closely with product managers, designers, engineers, and other stakeholders to translate data findings into product enhancements.
- User Feedback: Gather and analyze user feedback to identify pain points and areas for improvement
- Data Visualization: Create clear and compelling data visualizations to communicate findings to stakeholders.
- Documentation: Create detailed documentation and presentations to communicate findings, recommendations, and action plans to stakeholders.
Qualifications
- Education: Bachelor's degree in Data Science, Statistics, Computer Science, or a related field.
- Experience: 2+ years of experience in data analysis, preferably in a SaaS or tech environment.
- Technical Skills: Proficiency in data analysis tools and languages such as SQL, Python, R, and experience with data visualization tools like Tableau, Power BI, or Looker.
- Event Tracking Skills: Ability to define tracking points across the product and familiarity with event-based tracking and analytics software like Mixpanel.
- Analytical Skills: Strong analytical and problem-solving skills with the ability to interpret complex data sets.
- Communication: Excellent written and verbal communication skills, with the ability to present findings and recommendations clearly and concisely.
- Attention to Detail: High level of accuracy and attention to detail.
- Team Player: Ability to work effectively in a team environment and collaborate with cross-functional teams.
- Curiosity: A strong desire to understand user behavior and the factors that drive product success.
Preferred Qualifications
- Experience with machine learning and predictive analytics.
- Familiarity with Agile methodologies and working in a product-centric environment.
- Knowledge of web analytics tools like Google Analytics or Adobe Analytics.
- Experience with Google Analytics, Mixpanel, or similar platforms.
- Familiarity with e-commerce and digital marketing strategies.
Why Join BusinessChat
- Impact: Play a crucial role in shaping the future of e-commerce marketing in emerging markets.
- Growth: Opportunities for professional growth and development in a fast-paced, innovative environment.
- Culture: A positive and collaborative work culture that values ownership, accountability, and continuous learning.
- Benefits: Competitive salary, comprehensive benefits, and flexible working arrangements.
Join us at BusinessChat and help us revolutionize e-commerce marketing for businesses around the world!
