Job Description
Our client is a consumer multinational looking to hire a Product Manager for their Skincare category for the MENA region to be based in Dubai, UAE.
You'll prepare and execute marketing and brand building strategy and to attain given top line and bottom line targets through development of requisite marketing mix.
To perform Market research and analysis.
Responsibilities
Target Achievement
To ensure achievement of top line and bottom line targets through providing marketing planning, support and execution.
Agency Management
To ensuring optimal utilization of resources of Market research agencies, Advertising agencies, Media Agencies.
Market Research
To identify research needs, evaluate Market Research proposals and to implement and control necessary actions emanating out of research.
Marketing Analysis
To do both primary and secondary sales analysis.
To do Competition / consumer, Media and Profitability tracking.
Development of Marketing and Brand Strategy
To formulate long term and short term strategy objectives and prepare incremental plans for marketing and brand building and to execute those plans.
Development of marketing mix elements
To ensure development and implementation of marketing mix elements in line with Business/ Marketing Plans. The elements would include: Communication Strategy (including advertising)
Promotional Plan (Consumer Promo, Trade Promo, Merchandising and other visibility initiatives)
Media Planning
Packaging
Pricing Decisions
Product Development
Qualifications
Must have 3+ years of strong brand/product management experience in the skincare category in the FMCG industry.
Must have MBA-marketing education background from a reputed institute.
Skills: brand building,brand management,sales analysis,fmcg,marketing strategy,market research,product management,marketing mix development,agency management,media planning,competition analysis,marketing mix,product development
