Job Summary:
We are seeking a dynamic and experienced Product Marketing Specialist to join our team in Riyadh. The ideal candidate will have a deep understanding of the Saudi market and a proven track record in the tech industry, specially SaaS environment.
This role requires a strategic thinker with excellent communication skills and a passion for driving product success through effective marketing strategies.
Responsibilities:
- Market Analysis: Conduct thorough market research to understand the competitive landscape, customer needs, and emerging trends in the Saudi market.
- Product Positioning: Develop and implement effective product positioning and messaging strategies that resonate with our target audience.
- Go-to-Market Strategy: Collaborate with cross-functional teams to create and execute go-to-market strategies for new product launches and feature updates.
- Campaign Management: Plan and execute multi-channel marketing campaigns to drive product awareness, engagement, and adoption.
- Customer Insights: Work with product owners to gather and analyze customer feedback to inform product development and improve the overall customer experience.
- Performance Tracking: Monitor and report on the performance of marketing initiatives, using data-driven insights to optimize strategies.
Requirements:
- Minimum of 3 years of experience in marketing, product management, or related roles, preferably within the SaaS or tech industry.
- Deep understanding of the Saudi market and its unique business landscape.
- Experience with ERP or accounting solutions is a significant advantage.
- Strong analytical, communication, and project management skills.
- Expert on using team management, and project management systems.
- Bachelors degree in Marketing, Business Administration, or equivalent work experience.
- Proficiency in both English and Arabic is required.
