As a Product Owner for the Campaign Product at Cequens, you will be responsible for driving the development and enhancement of our campaign management solutions. You will collaborate with cross-functional teams to deliver features that enhance user engagement and drive effective communication campaigns. Your expertise in product management, combined with a deep understanding of digital marketing tools and customer engagement strategies, will be crucial in evolving our product to meet and exceed market needs.
Key Roles and Responsibiities:
- Define the product vision, road-map, and growth opportunities for the Campaign Product
- Work closely with internal stakeholders, including marketing, sales, and engineering teams, to prioritize and deliver product features that align with business goals
- Gather and analyze feedback from customers, stakeholders, and other teams to shape requirements, features, and end products
- Create and manage the product backlog, and continuously prioritize based on changing requirements
- Oversee the development stages and act as the primary liaison between technical teams and business stakeholders
- Develop and maintain an understanding of the product, market, and competition
- Define and analyze metrics that inform the success of products
- Ensure products and releases are launched correctly and on schedule
- Provide detailed specifications for product features so that they are clearly understood by the development teams
- Advocate for the customer by building impactful, personal customer relationships to ensure that our product is aligned with their needs
Requirements
- Bachelor's degree in Business Administration, Computer Science, Engineering, or related field
- Proven experience as a Product Owner, Product Manager, or similar role in product management
- Strong experience in digital marketing or campaign management tools
- Excellent understanding of Agile methodologies, technical understanding of products, and up-to-date on industry standards and best practices
- Proven ability to develop product strategies and effectively communicate recommendations to executive management
- Strong problem-solving skills and willingness to roll up one's sleeves to get the job done
- Skilled at working effectively with cross-functional teams in a matrix organization
- Excellent written and verbal communication skills
Preferred Skills:
- Certified Scrum Product Owner (CSPO) or similar certification
- Experience with CPaaS or communication platforms
- Familiarity with the latest trends in effective communication and digital marketing strategies
