Sumsub is the one verification platform to secure the whole user journey. With Sumsub's customizable KYC, KYB, transaction monitoring and fraud prevention solutions, you can orchestrate your verification process, welcome more customers worldwide, meet compliance requirements, reduce costs and protect your business.
Sumsub has over 2,500 clients across the fintech, crypto, transportation, trading and gaming industries including Bitpanda, Wirex, Avis, Bybit, Huobi, Kaizen Gaming, and TransferGo.
An exciting opportunity for a seasoned and motivated B2B marketing professional to play a pivotal role in the growth of Sumsub's business within a strategic region. You'll be responsible for designing and executing our Go-To-Market (GTM) strategy in liaison with the regional VPs of Business Development, focusing on acquiring target accounts, increasing regional brand awareness, and achieving commercial goals.
You'll drive impactful integrated marketing campaigns in collaboration with sales, product, and cross-functional teams. Operating in a fast-paced, goal-oriented environment, your holistic view, effective communication, and project management skills will be essential. Your success will be both impactful and visible.
Key Responsibilities:
- Develop a GTM strategy for the Middle East and Africa tailored to our target industries and accounts.
- Implement account-based marketing (ABM) strategies in collaboration with the sales and marketing team.
- Lead and execute regional marketing activities, including field events, content localization, and various online and offline campaigns to meet regional goals.
- Collaborate with business development, legal, and other teams to establish partner channels and cultivate relationships with regional associations and partners.
- Conduct regional research on competitors, market trends, and insights to ensure that our offering remains aligned with customer needs.
- Gain expertise in our local customers, partners, and industry to consistently identify new growth opportunities.
- Conduct co-marketing campaigns with local partners: webinars, roadshows, co-branded lead generation and thought leadership content, and etc.
Requirements:
- 8+ years of hands-on marketing experience in a B2B technology environment (IT, fintech, SaaS fields).
- Deep practical knowledge of the marketing mix.
- Solid expertise in driving ABM tactics across online and offline channels.
- Vast experience in event management: participation in 3d party conferences, partner events and roadshows.
- Demonstrated ability to drive, execute, and analyse the outcomes of integrated marketing programs.
- Proven experience thriving in a rapidly evolving, high-impact scale-up environment.
- Solid project management skills in projects involving internal and external stakeholders.
- Exceptional interpersonal, communication, presentation, and problem-solving skills.
- Proficient in English (native or fluent), good command of any the Arabic language group would be highly desirable.
What We Offer:
- Competitive compensation in compliance with your professional expertise.
- Working with a product that matters. Our technology helps to protect millions of users and lots of online services worldwide.
- International project. Our team works from offices in Berlin, Limassol, London, and Miami, our customers are spread from Mexico and the USA to Hong Kong, South Korea, and Singapore.
- Remote first company work from anywhere in the world.
- Paid vacation and sick leave.
Sounds like a great opportunity for your career development Then go ahead and apply!
We are a global community of innovators, creators, and thinkers, and we believe that diversity fuels our innovation. Sumsub is proud to be an equal opportunity employer, committed to building a diverse and inclusive workforce. We welcome applications from people of all backgrounds, cultures, genders, experiences, abilities and perspectives. Join us in shaping the future inclusively.
