Regional Trade Marketing Manager – (Middle East)

Lactalis Lebanon is currently seeking candidates to join our team.

Lactalis Group, the world leader in dairy, is a family-owned business with more than 85,000 pragmatic and ambitious professionals worldwide, committed to providing healthy and delicious dairy products that bring people together every day. At Lactalis, our core values of AMBITION, ENGAGEMENT, and SIMPLICITY are at the heart of everything we do.

If you're looking for a unique experience with a company that offers strong brands, professional expertise, and a dynamic work environment that champions entrepreneurial spirit, hands-on responsibility, and real opportunity for career development, we want to hear from you!

Lactalis Lebanon: inviting you to share with us your STORY, your PASSION, and your EXPERTISE.

We are seeking a highly motivated and experienced professional to join our team as the :

Regional Trade Marketing Manager (M/F) (Middle East)

Based in Beirut, Lebanon, this role will oversee trade marketing activities across the Middle East region. The ideal candidate will have a deep understanding of the dairy industry and possess a proven track record of driving market growth through strategic trade marketing initiatives.

Key Responsibilities:

• Develop and execute regional trade marketing strategies to increase market share and achieve sales targets in the Middle East.
• Collaborate with the sales and marketing teams to implement trade promotions, product positioning, and merchandising plans.
• Analyze market trends, competitor activities, and consumer insights to identify opportunities for brand growth.
• Establish strong relationships with key retailers, distributors, and partners to optimize product visibility and sales performance.
• Monitor and report on trade marketing campaign performance, ensuring continuous improvement and return on investment (ROI).
• Lead the development of point-of-sale (POS) materials and in-store displays to enhance brand presence.
• Manage trade marketing budgets and ensure efficient allocation of resources.
• Provide guidance and leadership to local sales teams across the region.

Qualifications and Experience:

• Master's degree in Marketing, Business Administration, or a related field.
• Minimum of 8-10 years of experience in trade marketing, preferably in the dairy or FMCG industry.
• Strong knowledge of the Middle Eastern retail landscape and consumer behavior.
• Proven ability to develop and implement successful trade marketing strategies at a regional level.
• Excellent communication, negotiation, and interpersonal skills.
• Ability to work in a fast-paced environment and manage multiple projects simultaneously.
• Fluency in English is required; proficiency in Arabic or French is a plus.