SEO MANAGER
Charley SIGNATURE is a boutique branding and creative agency driven by the excellence and perfection that luxury brands desire.
We offer a one-to-one, hands-on service, creating bespoke strategic branding, brand identities and advertising solutions. Our creativity is inspired by knowledge, refinement and beauty, and we guide our clients through art direction, concept, website and logo creation, marketing, and design, both in print and online.
Based in Dubai, Charley SIGNATURE has over 14 years experience in targeting ultra high net worth individuals in Asia and China. Our prestigious client list includes Armani, Gucci, Four Seasons, Christian Louboutin, Lamborghini, Bentley, Bvlgari, Dior, Este Lauders, Chalhoub, THE 13
THE ROLE IN GENERAL
We are looking for an experienced and knowledgeable SEO (Search Engine Optimization) Manager to join our Marketing team! As a SEO Manager you will be responsible for planning, implementing and managing our SEO strategy. As our online presence is extremely important for the success of business, your position will play a huge role in driving our business growth and success.
SEO Manager duties and responsibilities
- Plan, develop and implement our SEO strategy
- Manage and execute implementation of SEO strategy
- Communication to clients, team, and management on strategy/project development, timelines, and results
- Collaborate on client strategy and goal definition for success
- Keep pace with SEO, search engine, social media and internet marketing industry trends and development
- Contribution to the company blog and at least one social media community
- Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities
- Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages
- Provide recommendations and execute/manage strategies for content development in coordination with SEO goals general and keyword specific
- Help to create and support marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers)
- Develop and implement link building campaigns
- Monitor redirects, click rate, bounce rate, and other KPIs
- Prepare and present reports regularly
- Identify our buyer persona to better target identified audiences
- Identify problems and deficiency and implement solutions in a timely manner
- Develop, manage and execute communication/content strategies via social communities in coordination with client goals
- Implement and administer search engine programs (XML sitemaps, shopping feeds, webmaster tools)
- Monitor and evaluate search results and search performance across the major search channels in order to improve rankings
- Research and administer social media tools in support of clients social media strategy
- Monitor and evaluate web analytics dashboards and reports in order to develop and recommend SEO strategies
- Communication to team and management on project development, timelines, and results
- Work towards organic search optimization and ROI maximization
- Regularly perform thorough keywords research
- Identify key SEO KPIs
- Suggest improvements in process and productivity optimization
- Collaborate with web developers and marketing team
SEO Manager requirements and qualifications
- Passion for SEO and overall internet marketing
- Outstanding ability to think creatively, strategically and identify and resolve problems
- Ability to foster strong client relationships at various levels
- Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere
- Ability to clearly and effectively articulate thoughts and points
- High levels of integrity, autonomy, and self-motivation
- Excellent analytical, organizational, project management and time management skills
- 2+ years experience in Search Engine Marketing (SEM) and Search Engine Optimization (SEO)
- Strong understanding of Search Engine Marketing (SEM) and Search Engine Optimization (SEO) process
- Experience working with popular keyword tools (Google, WordTracker, Keyword Discovery, etc)
- Experience working with CMS and building/administering content in multiple CMS environments
- Knowledge of HTML/CSS and website administration
- High-level proficiency in MS Excel, PowerPoint, and Word
- Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools
- Knowledge of PPC programs and optimizing data gathered from both organic and paid sources Team player
- Good time-management skills
- Great interpersonal and communication skills
- BS/BA degree required
- Stay up to date with the latest SEO and digital marketing latest trends and best practices
