We are seeking a talented and results-driven SEO Specialist to join our dynamic marketing team.
Candidates who have prior experience in Travel and Tourism would be preferred. The SEO Specialist will be responsible for developing and implementing effective search engine optimization (SEO) strategies to enhance our online visibility, drive organic traffic, and improve search engine rankings. This role requires a deep understanding of SEO best practices, keyword research, content optimization, and data analysis.
Must Have Responsibilities :
- Conduct thorough keyword research to identify target keywords and phrases.
- Optimize website content, including landing pages, blog posts, and meta tags, for improved search engine visibility.
- Perform on-page and off-page optimization techniques to increase organic search rankings.
- Monitor and analyze website performance using SEO tools and analytics platforms.
- Identify and resolve technical SEO issues, such as broken links, crawl errors, and site speed
- optimization.
- Stay up to date with industry trends and algorithm changes to ensure effective SEO strategies.
- Conduct competitor analysis and identify opportunities for improvement.
- Generate regular reports on SEO performance and provide actionable insights to stakeholders.
Must Have Qualifications :
- Minimum 2-3 years experience as an SEO Specialist or similar role.
- In-depth knowledge of SEO best practices, search engine algorithms, and ranking factors.
- Proficiency in SEO tools such as Google Analytics, Google Search Console, and keyword research tools is a must.
- Familiarity with HTML, CSS and website optimization techniques.
- Strong analytical skills and the ability to interpret data to drive informed decisions)
- Excellent written and verbal communication skills.
- Ability to work independently and as part of a team in a fast-paced environment.
- Attention to detail and a proactive mindset.
- Travel & Tourism experience is a must.
