Main Responsibilities
Being the BACKBONE of the account, you are a stellar supporting act. You work towards becoming the safest pair of hands on the business and show that you are on it 24/7.
Clients should feel the radiate energy and hunger of the account executive. They'll see that you proactively want to be part of the bigger meetings and debates and are forming your future contributions and perspectives, leveraging a mindset of healthy paranoia, whilst learning in and reading the room. From co-leading to leading creative briefings, creative reviews, client meetings/presentations.
- Collaborate with the Account Senior Managers/Directors for ensuring all annual agency objectives are achieved
- Monitor social media channels for trends, discussions, and mentions related to the brand or industry
- Address and manage any negative comments or issues, ensuring brand reputation is upheld
- Collaborate with other departments to develop social media timelines coinciding with new product releases, ad campaigns, or other brand messages
- Collaborate with Account Managers/Directors on campaign planning and oversight across functions to devise an advertising campaign that meets the client's brief and budget
- Use social media management tools to schedule and publish content at optimal times.
- Monitor and adjust posting schedules to maximize reach and engagement
- Track key social media metrics, such as engagement, reach, impressions, and conversion rates
- Generate regular reports to analyse the performance of social media campaigns and provide insights for improvement
- Create and edit visual content using graphic design tools and software
- Maintain a consistent visual style and brand identity across all social media platforms
Required Qualifications
- A Bachelor's degree in Marketing, Advertising, Communications or any other related field
- A minimum of 3 years of similar experience
- Communication Skills (Written & Verbal)
- Problem Solving
- Analysing social media metrics
- Basic campaign planning and oversight
- Basic visual content creation
- Data Analysis
