Who We Are:
At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.
Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.
Who we're looking for:
We are seeking a Senior Arabic Copywriter to join our dynamic and innovative team at VML Cairo. As a Senior Arabic Copywriter, you will be responsible for concepting, writing, and producing as well as directing brand and campaign solutions for all levels of creative and marketing projects.
What you'll be doing:
- Deliver strategically sound conceptual thinking and high-quality copywriting across all the brand's channels (print, ecommerce, digital, social media, product, naming, among others).
- Manage, mentor, and direct at least one other copywriter to ensure the brand's tone, vision, and direction stays the course while helping them quickly grow their career.
- Provide new creative thinking and high-level storytelling across all agency needs: integrated campaigns, print ads, mailers, postcards, website assets, landing pages, emails, digital banners, social media, etc.
- Effectively present one's own ideas and rationale for writing, concepts, creative in an effective and persuasive manner, both internally and externally.
- Demonstrate organized thinking; arrange work into presentations that communicate information effectively and efficiently.
- Consult with the ECD, Creative Director, as well as ACD, Art Directors, production, and marketing team as necessary to achieve brand/marketing objectives.
- Develop verbal campaign elements using scripts, headlines, copy, etc.
- Brainstorm ideas with Planning, Account Management, and the creative teams to assist in creating and developing concepts.
- Provide creative ideas that fit clients needs.
- Conduct basic research to stay up-to-date with the latest communication trends.
- Develop an understanding of clients business, brands, and consumers.
- Supervise and train junior members of the Creative team.
What you'll need:
- BA/BS in Business, Marketing, Communication, Journalism, Art.
- 5+ years of related professional experience in the Marketing/Creative Industry.
- Online portfolio that demonstrates your storytelling, copywriting, and conceptual thinking abilities.
- Ability to meet all required deadlines, both internal and external, with minimal supervision.
- Must have experience working in a creative team environment.
- Ability to manage and direct other Copywriters (internally and externally).
- Ability to present one's own work successfully.
- Exhibits a fun-loving attitude and pride in the process of making and selling great work.
- If you are passionate about writing engaging copy and want to be part of a dynamic team, please submit your application with your portfolio.
At VML, we are committed to fostering an all-inclusive work environment that is both rewarding and career-forward. Our Inclusion, Equity & Belonging initiatives, alongside the VML Foundation, reflect our dedication to giving back and making a positive impact in our communities and beyond. Our people are the heartbeat of our organizationcreators, doers, innovators, makers, and thinkerswho drive not just marketing, but meaningful experiences that resonate in every action and interaction.
VML is a WPP Agency. For more information, please visit our website, and follow VML on our social channels via Instagram,LinkedIn, andX.
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