Senior associate - Digital Marketing - Egypt

Our Senior associate - Digital Marketing is responsible for driving the digital strategy of the business with a strong focus on local online advertising and ROI for the Brand.

Key Responsibilities

• Assist the Marketing Manager in the development of the yearly digital marketing strategy agree on action plans, initiatives and finalize the yearly campaigns calendar (in line with Global calendar)

• Work closely with the eCommerce Department for online campaigns

• Drive revenue growth across multiple countries working across display advertising, PPC, retargeting, and paid social

• Plan and optimize digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising with focus on conversion and lead generation

• Develop strong rapport with agency partners and provide them with recommendations for optimizing performance across all channels (paid search, paid social, display)

• Maintain our social media presence across all digital channels

• Optimise the advertising campaigns with focus on conversions and new customers

• Plan, execute, and measure experiments and conversion tests on ad platforms

• Exercise email marketing initiatives, including the calendar, creatives, segmentation, testing, optimization, and website triggers

• Analyse online customer and update action plan accordingly to reach defined goals (drive traffic to site, store, online sales, feedback gathering etc.)

• Monitor Brand's online reputation & awareness by ensuring relevant online presence and content management

• Measure and report on the performance of all digital marketing campaigns, analyze data to optimize the digital strategy, identifying opportunities and conducting testing across all channels

• Regularly post and update organic social channels for FACES Egypt - i.e. Instagram, Tiktok etc.

• Plan & execute marketing campaigns for omnichannel marketing, drive eCom sales from store customers and vice versa.

• Work with the creative teams to brief in high performing creatives

• Work with the marketing team to write the impactful Adcopy for paid ads

• Manage influencer marketing and activations with the influencers

What you'll need to succeed

• • Have experience in executing campaigns across META and paid social / paid search channels
  • Understand media mix and media budget allocation across marketing channels
  • Understand different parts of the marketing funnel and the right mix between awareness and performance marketing
  • Can play with large sets of data and have hands on experience in Excel, Google Sheets.
  • Ability to make data derived decisions-based on historical learnings and insights
  • Have the creative acumen and able to understand the importance of creative in marketing
  • Experience with managing influencers and negotiating activations

What we can offer you

With us,you will turn your aspirations into reality. We will help shape your journey through enriching experiences, learning and development opportunities and exposure to different assignments within your role or through internal mobility. Our Group offers diverse career paths for those who are extraordinary, every day.

We recognise the value that you bring, and we strive to provide a competitive benefits package which includes health care, child education contribution, remote and flexible working policies as well as exclusive employeediscounts.

We Invite All Applicants to Apply

It Takes Diversity Of Thought, Culture, Background, Differing Abilities and Perspectives to truly Inspire, Exhilarate and Delight our customers. At Chalhoub Group, we are committed to inclusion and diversity.

We welcome all applicants to apply and be part of our exciting future. We ensure equal opportunity for all our applicants without regard to gender, age, race, religion, national origin or disability status.