We believe that financial services should be more accessible, simple and fun. That's why we started Axis - an app that empowers consumers, solopreneurs, and small businesses with the digital financial tools they need to reach their potential.
Join us if you want to be part of a team that obsesses day in and day out about building financial products that will have a real impact on the lives of millions of people.
Overview of the role
We are looking for a Content Creator to build relevant content to grow the Axis community, and to keep them active and engaged.
This will involve creating financial education content, product content, and partnership content on different channels including the blog, social media, emails, video scripts, and promotional content like brochures.
Content will have the objective to educate prospective consumers and to build awareness, trust, activation, and engagement.
What you'll be doing
Support the growth team to build a community of brand advocates by coming up with creative & unique content ideas & owning the content calendar
Create engaging content to establish Axis as a thought leader in the financial space among a young, digital savvy Gen Z audience
Research industry-related topics and new trends on social media and create content about these; Find clear references for content ideas & execute upon them
Work cross-functionally with graphic designers, performance marketing manager, and growth manager to brainstorm, develop, and test new content topics & formats on the blog, video, emails, brochures etc.
Develop content on social media platforms, including posts, articles, infographics, short-form content, reels, scripts and other branded/promotional content
Write, proofread, edit, and update all types of content in English & Arabic
Adopt the Axis tone of voice and create consistency across the different channels
Understand potential consumer segments that we should target, & test online strategies, messaging, and campaigns to build awareness & trust to acquire new customers & engage with existing customers
Understand our products to be able to educate customers about them in different content pieces including blog, social media, emails, in-app notifications etc.
Work with the wider growth function on campaigns, such as new product launches, new segment launches, new partnerships etc.
Demonstrate clear impact of your work on generating readership & leads
Requirements
At least 5+ years of experience as a content creator creating engaging content & owning a content calendar
Team leading experience is an amazing plus (as we want him/her to build a team of other junior creators later one )
A good portfolio showing previous mix of experience including (social media posts, video scripts, blog posts)
SEO expertise is a plus
FinTech experience is plus
Excellent writing and editing skills in English & Arabic
Amazing time management & multi-tasking skills
Willingness to understand motivations, behaviors, media consumption of potential target segments in order to come up with content ideas & execute against them
Demonstrated track record of working with cross-functional teams to create engaging content for social media, blogs, and video
Hyper creative in your approach to campaigns and copies
Solid background in writing social media copy & blog content, and in driving interest and lead generation via best in class content
Good knowledge of the competitive space and willingness to learn more
Comfortable working in a scrappy startup environment
