Position: Content Writer
Location: Dubai
Employment Type: Full-time
Reports to: Marketing Manager
Job Overview:
We are looking for a talented and creative Content Writer to join our team. The ideal candidate will have a passion for writing and a strong understanding of creating engaging, high-quality content across various platforms. As a Content Writer, you will be responsible for developing content for websites, social media, video scripts, magazines, blogs, and articles. This role requires versatility in writing styles, a keen eye for detail, and the ability to produce content that aligns with our brand voice and resonates with the target clients.
Key Responsibilities:
Website Content:
- Create informative and engaging content for website pages, landing pages, product descriptions, and other key sections.
- Ensure the content is SEO-friendly and optimized for search engines.
- Collaborate with design and development teams to ensure content is visually appealing and user-friendly.
Social Media Content:
- Write captivating posts for social media platforms including Facebook, Instagram, Twitter, LinkedIn, etc.
- Develop content that encourages engagement, shares, and likes while maintaining the brand's tone and message.
- Monitor trends and incorporate relevant topics into social media campaigns.
Video Scripts:
- Write clear, concise, and engaging scripts for videos, advertisements, and promotional content.
- Work closely with video production teams to ensure the script aligns with visuals, brand goals, and audience expectations.
Magazine and Blog Articles:
- Research and write informative, engaging, and well-structured articles for magazines, blogs, and other written content platforms.
- Develop a content calendar and ensure timely delivery of articles.
- Optimize articles for SEO and ensure they align with target audience interests.
Creative and Editorial Writing:
- Collaborate with the marketing and creative teams to brainstorm and develop new content ideas and campaigns.
- Edit and proofread content to ensure clarity, accuracy, and consistency.
- Adapt content for different mediums and platforms while maintaining high-quality standards.
SEO and Keyword Research:
- Conduct keyword research to optimize content for search engines.
- Implement SEO strategies to improve organic reach and drive traffic to the website and other digital platforms.
Content Strategy and Planning:
- Assist in the development of content strategies and work closely with marketing and communication teams to plan content for the brand.
- Monitor content performance and analytics to optimize content strategies.
Skills & Qualifications:
- Proven experience as a content writer, copywriter, or similar role.
- Exceptional writing, editing, and proofreading skills.
- Ability to write for different types of content (website, social media, blogs, video scripts, etc.).
- Familiarity with social media platforms and the ability to create platform-specific content.
- Creative thinking with the ability to generate fresh and engaging content ideas.
- Strong organizational skills and ability to meet deadlines.
Preferred Skills (Optional):
- Experience with video scriptwriting or a background in video production.
- Familiarity with graphic design or multimedia content creation.
- Knowledge of analytics tools like Google Analytics, SEMrush, etc.
Education and Experience:
- Bachelor's degree in English, Journalism, Communications, Marketing, or related field (preferred).
- 2 years of experience in content writing, digital marketing, or related roles.
