JOB DESCRIPTION:
1. Develop and Execute Digital Marketing Campaigns:
- Create and manage digital marketing campaigns across various platforms including search engines, social media, email, and display advertising.
- Ensure campaigns are aligned with business goals and objectives.
2. SEO and SEM:
- Optimize website content for search engines (SEO) and manage paid search campaigns (SEM) to improve website visibility and drive traffic.
- Conduct keyword research and implement best practices for on-page and off-page SEO.
3. Content Creation and Management:
- Develop engaging content for social media, blogs, websites, and email marketing campaigns.
- Collaborate with content creators and designers to ensure content is aligned with brand guidelines.
4. Social Media Management:
- Manage social media accounts by creating and scheduling posts, , and monitoring performance.
- Develop social media strategies to increase brand awareness and engagement.
5. Analytics and Reporting:
- Monitor and analyze digital marketing performance using tools like Google Analytics, and other analytics platforms.
- Provide regular reports on campaign performance, insights, and recommendations for improvement.
7. Paid Advertising:
- Plan and manage pay-per-click (PPC) advertising campaigns on platforms like Google Ads, Facebook Ads, and other ad networks.
- Track and optimize ad spend to maximize ROAS.
REQUIREMENTS
Experienced: 3+ Yrs of Exp
- Digital Marketing/ PR/ Media Buying/ SEO/PPC/ Integrations/ Creative/ Website Management/ Tracking and Analysis.
