Senior Digital Markting

Innovera is an EdTech company founded in April 2013.

We have grown organically by creating EdTech solutions that help address clients specific needs in their educational journey as faculty learners and educational institutions by providing the best-consulting services and EdTech products available in the market today.

Job description

Innovera is a multi-national EdTech company founded in April 2013. We have grown organically by creating EdTech solutions that help address clients specific needs in their educational journey as faculty learners and educational institutions by providing the best-consulting services and EdTech products available in the market today.

Responsibilities

* Promote Innovera's brand awareness through creative marketing campaigns

* Develop marketing plans to reach target customer base through appropriate marketing channels

* Create and execute lead generation programs and analyze data to determine campaign efficiency

* Responsible for organizing and managing external events and all event planning related activities

* Develop branding guidelines and ensure creative marketing materials undergo regular review to ensure full adherence with set standards

* Oversee branding compliance across other groups.

* Work closely with the sales team on program development and implementation

* Provide advice as to how to best reach the target market.

* Build relationships with new and existing customers through prospecting and networking.

* Report on social media engagement levels such number of LinkedIn followers and engagement index

* In collaboration with Product Management Team, create marketing content for various marketing and social media platforms.

* Offer project recommendations to management team

* Managing and following up on the website project with Appenza's team.

* Promotes and upholds Innovera's Code of Conduct standards and

Core Competencies

Qualifications

* Multi-tasking and time-management skills, with the ability to prioritize tasks.

* Experience in project management is preferred

* Proficient in MS Office

* Proficiency with Google Analytics and web analysis tools

* Excellent analytical and presentation skills

* Excellent written and verbal communication skills.

* Ability to work in a fast-paced, high-pressure environment.

• * Highly organized and detail oriented