We are seeking a talented and results-driven Senior Digital Media Buyer to join our Media team. The ideal candidate is well-versed in paid advertising strategies, analytics, and campaign optimization. You will be responsible for planning, executing, and monitoring our paid media campaigns across various platforms.
The Senior Digital Media Buyer will be responsible for planning, launching, executing, and optimizing paid social, display, and programmatic campaigns across multiple platforms. This role requires a strategic thinker with a deep understanding of digital marketing, analytics, and media buying best practices.
Key Responsibilities:
- Launch, execute, and optimize paid social and display campaigns across META, Google Display Network (GDN), Search, and other social platforms.
- Expertly navigate Google Tag Manager (GTM), implement pixels, and set up event tracking to ensure accurate measurement and attribution.
- Be involved in keyword selection and audience targeting to ensure campaigns reach the most relevant and high-intent audiences.
- Monitor budgets and adjust bids to maximize return on investment (ROI) and achieve campaign objectives.
- Track key performance indicators (KPIs) to assess campaign performance, identify issues, and implement necessary adjustments.
- Produce comprehensive reports and dashboards for management, providing insights and recommendations based on data analysis.
- Suggest, develop, and launch innovative campaigns across multiple channels to drive brand awareness, engagement, and conversions.
- Utilize Google Analytics to track and analyze website traffic, user behavior, and campaign performance, providing actionable insights.
- Collaborate with cross-functional teams, including creative, content, and analytics, to ensure cohesive and effective campaign execution.
- Stay up-to-date with industry trends, platform updates, and emerging technologies to continuously improve campaign performance.
- Mentor and provide guidance to junior team members, fostering a culture of learning and development.
Applicants must be Abu Dhabi-based.
Applicants must have social media and agency experience.
To complete your application please visit: https://www.digitalfarm.ae/apply
