An organisation is searching for a Senior Digital Media Planner, please see some of their job details below.
Responsibilities
- Conduct market research to identify target audiences and market trends.
- Develop comprehensive digital media plans aligned with campaign objectives.
- Select and negotiate media placements, including social media, display advertising, and search engine marketing.
- Manage advertising budgets and allocate resources effectively.
- Monitor campaign performance and analyze data to optimize results.
- Collaborate with creative teams to develop compelling ad creative and landing pages.
- Stay updated on emerging digital media trends and technologies.
- Provide reports and presentations to stakeholders, highlighting campaign performance and recommendations.
- Bachelor's degree in marketing, advertising, or a related field.
- Proven experience as a Digital Media Planner or similar role.
- Strong knowledge of digital media platforms, tools, and metrics.
- Excellent understanding of media planning and buying processes.
- Analytical mindset and proficiency in data analysis tools.
- Bachelor's degree in marketing, advertising, or a related field.
- Proven experience as a Digital Media Planner or similar role.
- Strong knowledge of digital media platforms, tools, and metrics.
- Excellent understanding of media planning and buying processes.
- Analytical mindset and proficiency in data analysis tools.
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