Responsibility:
· Planning and executing Sobha Realty comprehensive digital marketing strategy on all 6 pillars level with Line Manager.
· Planning, overseeing, and executing, always-on digital marketing campaigns for brand awareness and leads generation across various digital channels such as Google Ads, Meta, Affiliate Networks, Programmatic and Email platforms with an ambition to increase direct sales from new and existing launches, international roadshows, and open houses.
· Tracking & optimizing allocated performance marketing budgets in sync with leads estimations as per business needs.
· Planning and implementing large-scale digital transformation projects like CRM implementation, marketing automation, Robotics, data lake, contact centre transformation, audience definitions, and automated reporting.
· Analysing performance campaigns using data-driven approach and suggest counter actions to optimize them, regularly.
· Managing SEO KPIs based campaigns with agency from technical, on-page and off-page perspective to ensure delivery of results as per agreed monthly, quarterly, and yearly targets.
· Managing UX & UI for Sobha corporate websites and microsites with the agency.
· Lead the required digital content marketing from organic and paid performance perspective and bring new ways to manage campaigns requirements.
· Cross collaboration with related stakeholders including telesales, brand, studio, finance, legal and sales operations.
· Managing a team of 2 performance managers and ensuring they are driving as per agreed business KPIs.
- Incumbent should have at least 5+ years of Dubai experience preferably with luxury real estate developer(s), brokerage house(s) and/or agency experience handling similar roles.
- Incumbent should have bachelors degree preferably in marketing.
- Have expert level competency in Paid and Organic Performance Marketing, Data & Analytic, Content Marketing, Infrastructure Development and Digital Innovation.
- Must have strong work ethics, professional attitude, understand company values, and able to comfortably speak at all levels with internal and external stakeholders.
Job Type: Full-time
