Senior Marketing Manager - Energy Conference and Exhibition

JOB PURPOSE:

The Senior Marketing Manager will be responsible for developing effective marketing strategies and campaign plans for international trade exhibitions and conferences in the energy sector. Using traditional and innovative marketing techniques, the Senior Marketing Manager will support the drive to attract sponsors, exhibitors, delegates, visitors, and media. The Senior Marketing Manager will be the marketing lead for the specific event(s) they are allocated to. The successful applicant must have exhibition experience and working knowledge across all marketing channels including website and user experience, design and digital/print collaterals, data, EDMs, content, social media and digital marketing. Market research and analytics are a must to ensure campaign plans evolve year on year in line with the growth plans of the events. The Senior Marketing Manager will lead a team of marketeers to deliver the complex campaign plan, across multiple verticals for the event.

KEY ACCOUNTABILITIES:

Develop a marketing strategy and create and implement an integrated campaign plan for the event including exhibitor, delegate and visitor campaigns

Develop plan for lead generation and engage with each team to ensure optimisation of campaign plans throughout the event cycle

Forecast and monitor budget and negotiate with suppliers

Data acquisition, data analysis, segmentation and management

Manage Marketing Manager/Marketing Executive(s) in the execution of the marketing plan, ensuring they reach their full potential

Work with external suppliers to produce key marketing materials in print, digital and video

Website management with 3rd parties, user experience, analytics, and content

Social media (organic and paid) and digital including SEO, PPC, geofencing, etc

Media Plan PR, media buying, media partnership agreements (broadcast, associations, trade publications), media registration and onsite management

Manage 3rd party elements and integrations such as mobile app, event registration, exhibitor manual, networking platforms, surveys and market research

Advocacy plan with sponsors, exhibitors, delegates and visitors to increase reach and attract new business and new registrations

QUALIFICATIONS, EXPERIENCE, & SKILLS:

Minimum Qualifications and Knowledge: Marketing qualification is advantageous.

Minimum Experience: 5+ years in mid manager level marketing, exhibition marketing is a must

Job-Specific Skills:

Strategy creation and critical path analysis

Experience in the use of databases in both mass and targeted direct marketing campaigns

Experience managing the production of mobile apps and online registration systems

People management

Website Management and User Experience

Excellent writing skills, including proof reading and messaging

Marketing Automation, Lead Generation and Lead Scoring

Big Data Analysis from multiple sources

Budget management, including budgetary responsibility for decision making relating to a wide variety of potential marketing channels

Excellent interpersonal skills and the ability to effectively communicate with and relate to all levels both within and outside the organisation

Excellent negotiation and relationship building skills

Strong attention to detail

Hard Skills

The successful individual must have used more than approx. 70% of the tools used by dmg events or have proven experience of using an alternative for an events business.

ESP Emarsys, Adestra, Everlytic email composition and analysis

CRM/database Salesforce for campaign management

Social Media Channels/ Hootsuite LinkedIn, Twitter, Facebook, Instagram, YouTube (content creation, sponsored posts, analytics, and effectiveness)

Registration Visit, InfoSalons, N200, Form Assembly (including Social Amplification though InGo or Gleanin)

Website CMS (Umbraco, TYPO3, WordPress or similar) plus experience of design and user experience (working with 3rd parties)

Google Suite

SEO

PPC

Advocacy & exhibitor remarketing

App management, networking platforms, content delivery platforms (webinar etc)

Behavioural Competencies:

Good leadership skills

Work well under pressure, adaptable and resilient

Able to work on own initiative, be highly motivated and proactive

Practice good time management

Be trustworthy, professional, and reliable

Demonstrate good teamwork with co-workers/peers

dmg events is an equal opportunity employer. If you have not had feedback from us within 14 days, please consider your application as unsuccessful for this round.