Company Description
Home to over 1,000 talented and passionate individuals, Informa Connect is a global business which delivers world-class live events and outstanding digital content to markets across 30 countries. From Biotech and Pharma to pop culture, we connect hard and fast with businesses to create exciting on-demand experiences who expect the very best.
It's fast-paced and freedom-focused. Which means you'll have the space to bring ideas to life and see the impact of your hard work in real time. If you're looking to make a difference, you'll find the support you need at Informa Connect - our community works together to deliver amazing results and will celebrate in your individual success. Move forward, move fast.
, Job Description
- Supporting the Head of Marketing in managing a team of marketeers, including overseeing, and providing guidance on their campaigns and ensuring they all work towards the same KPIs.
- Be hands-on responsible for 2 to 5 sectors of training seminars. This would mean being in-charge of the campaigns from start to finish.
- Defining the overall marketing strategy: Planning, budgeting, and implementing effective event marketing campaigns including HTML emails, market and data segmentations on CRM, website.
- Ensuring content and campaign plans and activities are fully integrated.
- Supporting and handling ad-hoc large-scale projects for the training division
- Ensuring related websites are fully up to date with the latest content and key messaging is displayed throughout.
- Identifying data acquisition strategies to grow the existing databases across different sectors.
- Setting up and management of media deals with external organisations to ensure maximum exposure at lowest cost to marketing budget.
- Working closely with the telesales function within the business to drive delegate revenue.
- Manage budgets.
- Working closely with digital team on strategy, budgets and implementation of paid digital campaigns (PPC, SEO, paid social ads, affiliates etc).
- Regularly reviewing campaign analysis to ensure that the target ROI, response rate and CPA are achieved, and provide suggestions for testing and improvement of marketing activities in the future.
- Maintaining the schedule to ensure deliverables are met on time.
- Liaising with Inhouse and Key Accounts for any marketing support required
- Ensuring all training courses are cross promoted at the conferences through combined collateral and presence.
, Qualifications
- Proven track record of delivering campaigns and working in a training environment for 4-5years.
- Reliable, creative, open-minded and able to work under pressure and be able to multitask several projects and complete projects fast and efficiently within tight deadlines.
- A hands-on position which entails management of the team and managing your own portfolios simultaneously.
- Good interpersonal skills and a good team player.
- Formal marketing qualification or certificate, and/or degree level education or equivalent.
- High level of copywriting skill with an eye for content marketing.
- Must be goal oriented, flexible, and creative under pressure - often while juggling several projects at once and under budget constraints.
- Communicate effectively with all technical partners, key stake holders and marketing teammates.
- Possess experience managing customer and client relationships at the highest professional level.
- Adaptable to change and a fast-paced environment.
- Enjoys a challenge and finding solutions for problems.
- Positive in outlook and approach.
- A drive to improve and do things better.
- A willingness to do a variety of related job duties.
Additional Information
We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here's some of what you can expect when you join us. But don't just take our word for it see what our colleagues have to say at LifeAt.Informa.com
Our benefits include:
- Freedom & flexibility: colleagues rate us highly for the trust they receive and most of us balance time in the office with time working remotely and flexibly.
- Time out: 25 days annual leave, plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year.
- Broader impact: take up to four days per year to volunteer.
- Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World team day and active diversity and inclusion networks.
- Annual Flight entitlement after completing 1 year service paid as a cash amount.
- A comprehensive company funded private medical insurance with optical and dental coverage.
- A ShareMatch scheme that allows you to become an Informa shareholder from the start of your employment, and benefit from free matching shares.
- Recognition for great work, with global awards and kudos programmes.
- Strong wellbeing support through EAP assistance, mental health first aiders, and access to health apps and more.
- Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it's time for the next step, we encourage and support internal job moves.
- As an international company, the chance to collaborate with teams around the world.
We're not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most although not all of the skills and experience listed, we welcome your application.
At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.
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