Laverne company summary :
Since its inception in 2015, Laverne has carved a distinctive niche in the world of perfumes, inspired by the beauty and ancient culture of the Middle East.
Laverne offers a unique blend of classic and nature-inspired fragrances, using the finest raw materials and elegant bottle designs that reflect the spirit of the brand.
Not only does Laverne provide an exceptional aromatic experience, but she strives to achieve global reach, believing in the ability of her perfumes to enchant hearts all over the world.
Responsibilities:
1. Developing the company's identity and brand:
- Understand the company's vision, mission and core values.
- Create a cohesive visual identity for the brand.
- Develop a comprehensive brand strategy.
- Ensure brand identity is used consistently.
- Keep the brand identity updated.
2. Finding creative ideas that contribute to creating an excellent customer experience:
- Understanding customers needs and wants.
- Finding innovative ways to improve customer experience.
- Developing creative marketing campaigns.
- Create engaging content.
- Measure the effectiveness of your creative ideas.
3. Finding market trends and predicting trends:
- Stay up to date on the latest consumer and market trends.
- Analyze data to find out what customers want.
- Forecasting future trends.
- Share your vision with your team.
4. Creating creative ideas in general:
Continuously generating new and innovative ideas.
- Thinking outside the box.
- Use your creative skills to solve problems and make decisions.
- Collaborate with others to develop new ideas.
5. Creating public feeling towards the brand:
- Understanding customers feelings towards the brand.
- Create experiences that promote positive feelings.
- Building strong relationships with customers.
- Protecting and managing brand reputation.
6. Creating hidden messages inside commercials:
- Understanding human psychology.
- Using hidden messages to influence customers emotions and behavior.
- Create commercials that excite and inspire customers.
- Measure the effectiveness of your commercials.
Qualifications :
- Bachelor's degree in fine arts, design, marketing, advertising, or a related field.
- Practical experience in the field of design, marketing or advertising.
- Strong understanding of the fundamentals of brand design and development.
- Good knowledge of creative design tools and software.
- Passion for branding and design.
- Constant interest in the latest market trends and trends.
- Ability to think outside the box and find new solutions.
- Ability to learn and adapt quickly.
- Experience in data analysis and market research.
- Experience in using social media tools.
- Experience in writing creative content.
