We are looking for an expert Senior Media Buyer with specialized experience in real estate.
The ideal candidate will have demonstrated a history of success in 2024 campaignsusing data-driven strategies and a deep understanding of the real estate market to achieve significant business outcomes.
Your expertise in media planning, buying, and optimization will be key to driving high-quality lead generation, brand awareness, and sales conversions.
This is a senior role requiring both a strategic vision and hands-on experience in executing high-impact campaigns across multiple digital channels.
Key Responsibilities:
1-Strategic Media Planning & Campaign Development:
- Lead the strategic planning and execution of digital media campaigns specifically tailored for the real estate market, driving measurable business results.
- Develop comprehensive media strategies based on target audience insights, industry trends, and competitive landscape, ensuring alignment with the company's growth goals and priorities.
- Utilize your deep understanding of real estate marketing to advise on optimal channel selection, messaging, and creative assets to maximize lead generation and engagement.
2-Digital Media Buying & Budget Management:
- Oversee end-to-end digital media buying, managing significant advertising budgets across channels such as Google Ads, Facebook/Instagram, LinkedIn, Programmatic, YouTube, and more.
- Actively monitor and optimize campaigns to meet lead generation and sales targets, adjusting strategy and spending as needed to achieve key performance indicators (KPIs).
3-Real-Time Campaign Optimization & Performance Analysis:
- Leverage advanced analytics and A/B testing to continually optimize campaign performance, ensuring maximum ROI.
- Provide detailed, actionable reporting and insights on campaign effectiveness, identifying areas of improvement and opportunities for growth.
- Work with internal teams to adjust targeting, creative, and landing pages based on performance data and conversion goals.
4-Lead Generation & Sales Funnel Optimization:
- Ensure that digital marketing efforts align with the sales funnel, driving qualified leads and supporting the sales team in converting those leads into closed deals.
- Utilize advanced remarketing strategies, lead nurturing techniques, and landing page optimization to improve conversion rates, especially for high-value real estate listings.
- Ensure that campaigns align with CRM and sales systems, optimizing lead capture, nurturing, and follow-up processes.
5-Collaboration & Leadership:
- Work closely with cross-functional teams, including creative, content, and SEO,to align messaging and campaigns with overarching business objectives.
- Mentor and support junior media buyers, providing strategic guidance, sharing best practices, and fostering a collaborative environment.
- Lead weekly and monthly campaign reviews, presenting key metrics and recommendations to senior leadership.
6-Stay Ahead of Industry Trends:
- Remain at the forefront of digital marketing innovations, real estate trends, and emerging media platforms to ensure the company's campaigns remain competitive and effective.
- Regularly assess new opportunities in digital marketing, including AI-powered advertising, voice search, and other emerging tech, and incorporate them into strategies where relevant.
JobRequirements:
1-Proven Experience in Real Estate Marketing:
- At least 5-7 years of experience in digital media buying, with a strong focus on the real estate industry in 2024.
- A portfolio of successful, results-driven campaigns for real estate clients or properties that showcase a proven ability to generate high-quality leads, drive traffic, and increase sales.
2-Expert in Digital Media Strategy & Buying:
- Proven track record in planning and executing digital media campaigns across platforms like Google Ads, Facebook/Instagram, LinkedIn, Programmatic, YouTube, and other relevant networks.
- Expertise in data analysis and optimization techniques, with an ability to generate insights from analytics platforms such as Google Analytics, Mixpanle, Google Ads, Facebook Ads Manager, and others.
- Strong understanding of lead generation, SEO, conversion tracking, and integrating paid campaigns with broader marketing strategies.
3-Results-Oriented:
- A results-driven mindset with a proven ability to optimize campaigns for ROI, delivering high-quality leads and achieving sales conversions.
- Ability to adjust strategies and campaigns in real-time based on data insights and campaign performance.
4-Leadership and Team Collaboration:
- Exceptional communication skills, with the ability to present complex data and strategies clearly to senior leadership and other stakeholders.
- Strong leadership and mentoring skills, with the ability to guide and develop junior media buying professionals.
5-Strategic Thinking:
- Expertise in building long-term media strategies that are both scalable and adaptable to changes in the market, customer behavior, and competitive landscape.
- Strong problem-solving skills and the ability to think outside the box to develop creative and effective solutions.
