Senior Media Buyer

Company: Digital Brandria

Location: Cairo, Egypt

Salary: Starting at 20,000 EGP per month, commensurate with experience

About Us:

Digital Brandria is a dynamic digital agency dedicated to crafting impactful and results-driven marketing strategies. As we expand, we are looking for a Senior Media Buyer to lead our media buying efforts and deliver strategic media plans that maximize brand reach and ROI.

Position Overview:

The Senior Media Buyer will be responsible for planning, executing, and optimizing media campaigns across multiple channels. This role requires a highly analytical individual with a deep understanding of digital media channels, trends, and tools. The ideal candidate should possess excellent negotiation skills, experience in campaign optimization, and the ability to drive measurable results for the agency and our clients.

Key Responsibilities:

Develop, execute, and optimize media buying strategies across platforms, including Google Ads (search, display, video.), Social media ads (Meta, LinkedIn, TikTok, Snapchat).

Craft and implement tailored media plans that align with each client's goals and deliver measurable results.

Analyze and report on campaign performance, making data-driven adjustments to improve ROI.

Demonstrate a solid understanding of Google Analytics and Google Tag Manager to track and optimize campaign performance.

Collaborate with internal teams to align media strategies with client goals and overall marketing objectives.

Manage media budgets, ensuring effective allocation and utilization.

Conduct market research to identify trends, opportunities, and competitive insights.

Negotiate with vendors to secure the best ad placements, pricing, and added value for clients.

Qualifications:

Minimum of 3-5 years of experience in media buying, preferably within a digital agency.

Proven track record of successful media campaigns across Google Ads and social media platforms.

Strong analytical skills and familiarity with media planning, performance measurement tools, and Google Analytics and Google Tag Manager.

Excellent negotiation, communication, and project management skills.

Benefits:

Competitive salary starting at 20,000 EGP per month, based on experience.

Opportunity to work with a diverse portfolio of clients in a supportive team environment.

Access to professional development and continuous learning opportunities.

If you're passionate about digital media and ready to take the lead in driving impactful media campaigns, we'd love to hear from you! Please send your CV and portfolio to [ [Confidential Information] ] with Senior Media Buyer Application in the subject line.