Senior Media Buyer

We're on the lookout for a talented Senior Media Buyer with a solid marketing mindset to join our vibrant team. If you're passionate about digital advertising and ready to drive results, we want to hear from you!

Responsibilities:

1. Media Buying Strategy:

- Develop and execute media buying strategies across platforms like Facebook, Instagram, LinkedIn, Google Ads, TikTok, Snapchat, etc.

- Implement advanced targeting and segmentation to effectively reach desired audiences.

2. Campaign Management:

- Create, manage, and optimize advertising campaigns to ensure maximum ROI.

- Utilize tools like Google Analytics, Looker, Zapier, and Google Tag Manager for accurate tracking and measurement.

3. Performance Monitoring:

- Monitor campaign performance metrics and KPIs.

- Analyze data to provide actionable insights and recommendations for performance improvement.

4. Cross-functional Collaboration:

- Work closely with marketing, design, and analytics teams to align media buying efforts with business goals.

- Manage relationships with media vendors, negotiate rates, and optimize budget allocation.

5. Industry Knowledge:

- Stay updated on industry trends, emerging technologies, and best practices in media buying and digital advertising.

Requirements:

1. Education: Bachelor's degree in Marketing, Advertising, Business Administration, or related field.

2. Experience:

- Proven experience as a Media Buyer or similar role with a focus on digital advertising.

- In-depth knowledge of advertising platforms like Facebook, Instagram, LinkedIn, Google Ads, TikTok, Snapchat, etc.

3. Analytics:

- Proficiency in Google Analytics, Looker, and Google Tag Manager.

- Strong analytical skills to interpret complex data sets and derive actionable insights.

4. Communication & Relationships:

- Excellent communication and negotiation skills.

- Ability to build and maintain relationships with media vendors.

5. Skills & Mindset:

- Strategic thinking and business-oriented mindset.

- Creative problem-solving skills and ability to thrive in a fast-paced environment.

- Experience with Zapier or similar automation platforms is a plus.