Job Description: Senior Media Buyer
Location: Remote
Department: Marketing
Employment Type: Full-time
About Us:
We are a leading logistics company based in the USA, committed to providing efficient and innovative transportation solutions. We are looking for an experienced and strategic Senior Media Buyer to join our marketing team. The ideal candidate will have a deep understanding of media buying across various platforms and a proven track record of driving successful advertising campaigns.
Job Summary:
The Senior Media Buyer will plan, negotiate, and purchase media space and airtime across various channels to support our marketing objectives. This role requires a highly analytical and strategic thinker who can maximize the impact of our advertising spend and drive brand growth.
Key Responsibilities:
- Develop and execute comprehensive media buying strategies across digital, print, broadcast, and out-of-home platforms.
- Negotiate with media vendors to secure the best rates and optimal placements.
- Monitor and analyze campaign performance, adjusting strategies as needed to meet KPIs and ROI targets.
- Collaborate with the creative team to ensure advertisements are aligned with campaign goals and brand guidelines.
- Conduct market research to stay updated on media trends, audience insights, and competitor activities.
- Prepare and present detailed reports on campaign performance, media spend, and recommendations for improvement.
- Manage and allocate the media budget efficiently to maximize reach and effectiveness.
- Work closely with the marketing team to integrate media plans with overall marketing strategies.
- Stay current with emerging media channels and technologies to identify new opportunities for advertising.
Requirements:
- Minimum of 3 years of experience in media buying, preferably within the logistics or transportation industry.
- Proven track record of successful media buying campaigns across multiple platforms.
- Strong negotiation and analytical skills.
- Proficiency in media planning and buying tools (e.g., Google Ads, Facebook Ads Manager, Mediaocean).
- Excellent understanding of digital marketing metrics and analytics.
- Ability to work independently and manage multiple projects simultaneously.
- Exceptional communication and presentation skills.
- Strong attention to detail and ability to meet deadlines.
Preferred Qualifications:
- Experience in programmatic advertising and real-time bidding.
- Familiarity with logistics industry trends and advertising opportunities.
- Knowledge of SEO and SEM strategies.
What We Offer:
Competitive salary and benefits package.
Opportunities for professional development and career growth.
A collaborative and dynamic work environment.
The chance to be part of an innovative company at the forefront of the logistics industry.
you can send your Resume and portfolio via email: [Confidential Information]
