Senior Media Executive

Responsibilities :

- Perform technical site analysis, competitive/keyword research and link analysis on an

ongoing basis.

-Develop & implement multi-channel digital marketing campaigns including all advertising

networks, Display Advertising, Pay-Per-Click, Email Marketing, and Social Media

Campaigns.

-Manage planning and development of native and direct response advertising campaigns

across Ad-words, Facebook across various ad networks including but not limited to native

Ads network.

-Analyze Keywords and manage campaign targeting process across search tools.

-Manage the analysis of all campaigns across all platforms in order to optimize campaign

performance.

-Understand the key measurement tools available.

-Media buying, billing, and follow-ups.

-Provide reports on purchases/expenses/invoices.

-Keep track of media buying and its ROI.

Requirements:

-Minimum 3-year experience.

-Excellent understanding of how PPC fits into the wider area of digital marketing.

-Experience using tools such as Google Ad

-words (Search and GDN) and Facebook.-Excellent command of the English language.-Knowledge in key areas of marketing ( social media, content marketing)

-Strong analytical skills.-Ability to think creatively.

-Ability to think strategically and develop innovative marketing strategies.

-Strong relationship building skills.

-Excellent communication skill