The Senior PR Executive is responsible for executing the PR strategies of Maison Pyramide's clients and handling all their PR activities by reaching out to endorsers for collaboration and media for publishing press kits to establish a brand identity and elevate the PR level of the brands. As well as working on constantly seeking to expand MP's international press database.
JOB DUTIES & RESPONSIBILITIES
Strategy & Planning
- Develop communication, media, and PR plans for clients.
- Engage with media proactively and reactively, seizing opportunities to promote clients and respond swiftly to events.
- Conduct research on target media outlets, create distribution lists, and compile information on upcoming features.
- Grow the international press database by researching new editors and stylists.
- Organize client photography sessions and attend shoots as needed.
- Create and implement communication strategies for key media contacts and customer references.
- Manage events such as press conferences and promotional events.
Communications, Media and Media Relations
- Develop relationships and expand your network with clients, and media through in-person meetings, online interactions, and phone conversations.
- Conduct research, write, and distribute press releases.
- Create content for various client materials such as collateral, direct mail campaigns, newsletters, websites, articles, advertisements, and marketing materials.
- Secure positive media coverage and product placements across different platforms.
- Attend client meetings to gather project details and provide updates on progress, producing detailed reports for reference.
- Communicate with clients regularly via phone and email to advance projects and address any client needs.
- Pitch new stories and features to media outlets.
- Participate in events, including evening and weekend functions, for clients and the company.
- Connect with influencers and celebrities to endorse brands at events.
- Propose brand collaborations and corporate social responsibility campaigns based on client objectives.
Monitoring and Reporting
- Use relevant metrics to organize, analyze, and evaluate media coverage.
- Generate client reports on a regular basis.
Internal Consultancy
- Offer internal consulting services as needed for the Management, PR, Sales, and Social Media departments.
- Assist in generating content and writing copy for all departments within MP.
- Ensure uniform language and corporate branding across all MP channels and materials.
Organizational Responsibilities
- Participate in team and organizational meetings.
- Support in creating content for MP.
- Brand-book & Website Perform additional tasks as needed.
KNOWLEDGE & EXPERIENCE
- Bachelor's degree in public relations, communications, or a related field
- Proven track record of successfully implementing PR campaigns and securing media coverage
- Fluent in English & Arabic
SKILLS & ABILITIES
- Excellent written and verbal communication skills
- Strong leadership and team management skills
- Ability to work under pressure and navigate challenging situations
- Experience working in a fast-paced environment and managing multiple projects simultaneously
- Fashion and luxury knowledge and background is preferable
If you are interested send your CV to [Confidential Information] mentioning the title in the subject line.
