Senior Social Media Manager

Innovation Factory is an IT firm that focuses on blockchain based solutions. With a rapidly growing team, the company has designed an entire ecosystem to bring everyday users closer to the technological advancement brought about by blockchain tech.

The digital ecosystem comprises of several unique digital solutions/utilities that enhance the lifestyle of its users and enables them to tap into web

• 0, NFT and blockchain based projects.
  
  We are looking for an experienced Senior Social Media Manager who can drive the ideation, planning, implementation and execution of various social media platforms to support our brand and its many different product offerings. This includes managing different stakeholders and supervising the production of different content formats across various channels and addressing the needs of both B2C & B2B customers.
  
  Its important to note that this is a very hands-on position, embracing the belief that guiding also includes doing. The successful candidate will have the opportunity to learn and grow within a creative and innovative team, with access to ongoing personal and professional development.
  
• Job Responsibilities

· Develop and execute a comprehensive social media strategy to meet business objectives.

· Develop and oversee influencer strategies and manage social media campaigns.

· Lead high-quality, targeted content creation across various platforms.

· Develop creative content aligned with the company brand persona

· Define goals, measure ROI, and analyze performance metrics.

· Monetization of social media platforms.

· Research top influencers, competitors and trends in clients industry

· Oversee community growth and engagement and monitor analytics.

· Ensure brand guidelines are consistent in collaboration with internal teams.

· Engage in community management, including interaction with followers, timely responses to inquiries, and review monitoring.

· Maintain a cohesive brand voice across platforms like Facebook, YouTube, Instagram, and LinkedIn.

· Research and stay ahead of social media trends, audience preferences, technologies, and benchmark trends.

· Provides Media tracking and research information by collecting, analyzing, and summarizing data and...

· Direct the creative team in designing impactful posts.

· Analyze and report social media actions every month for successes and new opportunities

· Identify creative and unique marketing opportunities.

· Handle agency partnerships.

· Manage and mentor junior social media staff.

· Contribute to developing and executing work as required.

• Requirements

· Bachelors Degree in Marketing, Advertising, Communications, or related field

· Creative mindset with 6+ years of experience in digital marketing, social media management and strategy execution with the ability to innovate and adapt.

· Keen interest in Crypto, Blockchain, NFTs, DeFi, and Metaverse

· Excellent knowledge of social media handles such as Discord, Instagram, Reddit, Quora, Twitter, Facebook, Medium, Telegram, etc.

· Expertise in content creation, platform-specific best practices, and audience analysis.

· Strong analytical skills with experience in ROI and metrics analysis.

· Proven ability to align work with the brand persona

· Proven ability to align work with the brand guidelines

· Excellent communication and teamwork abilities.

· Leadership experience, including managing team members and external partners.

· Bilingual

· E-commerce or technology apps work experience

Job Type: Full-time