We are looking for a part-time
SEO Specialist with deep expertise in organic app optimization and search engine strategies.
The ideal candidate will focus exclusively on organic methods to enhance Telda's visibility across the App Store, Google Play Store, and search engines. This role requires hands-on experience in App Store Optimization (ASO), mobile SEO, and organic growth strategies to drive app downloads and user engagement without relying on paid advertising.
Key Responsibilities:
App Store Optimization (ASO):
- Develop and execute ASO strategies to improve Telda's ranking in the Apple App Store and Google Play Store
- Conduct in-depth keyword research and competitor analysis to enhance organic discoverability
- Optimize app metadata, including titles, descriptions, and keywords, to increase organic traffic and app installs
- Create A/B testing strategies for app icons, screenshots, and videos to improve conversion rates from app store listings
- Track and analyze key metrics related to app store performance, providing recommendations for continuous improvement
Mobile SEO:
- Optimize Telda's mobile web presence to increase organic search visibility and drive app downloads from mobile search results
- Conduct keyword research and optimize on-page content for relevant search terms that align with user intent and the fintech industry
- Improve the technical SEO of Telda's mobile site, focusing on site speed, mobile-friendliness, and structured data to enhance search engine rankings
- Collaborate with the product and marketing teams to create SEO-friendly landing pages and ensure app indexability by Google and other search engines
Organic Search Growth:
- Develop and implement a robust SEO strategy to drive organic traffic from Google and other search engines to Telda's website and app landing pages
- Identify content gaps and collaborate with content teams to create high-quality, SEO-optimized blog posts, articles, and guides that target relevant fintech topics and keywords
- Monitor organic search performance using tools like Google Search Console, Google Analytics, and ASO platforms, providing regular reports on traffic, rankings, and conversion rates
- Implement on-page and off-page SEO tactics to increase Telda's domain authority and organic reach, focusing on link-building and content partnerships where applicable
Performance Tracking & Reporting:
- Analyze and track SEO metrics such as keyword rankings, organic traffic, and conversion rates to measure the impact of SEO initiatives
- Use tools like Google Analytics, App Store Connect, and ASO platforms to provide actionable insights and refine SEO strategies
- Prepare regular reports for the team, highlighting key SEO performance trends and areas for improvement
What do you bring:
- 3+ years of experience in SEO with a focus on organic app optimization (ASO) and mobile SEO
- Proven success in improving app store rankings and driving organic installs through ASO techniques
- Strong understanding of SEO best practices, search algorithms, keyword research, and content optimization
- Experience with SEO tools such as Google Search Console, Google Analytics, Ahrefs, Moz, and ASO platforms like AppTweak or Sensor Tower
- Familiarity with mobile-first SEO strategies and optimizing for app indexation
- Strong analytical skills and the ability to interpret data to make informed decisions
- Excellent communication skills and ability to collaborate with cross-functional teams
Preferred Qualifications:
- Experience in the fintech or mobile-first industries
- Understanding of technical SEO and app indexing strategies
- Ability to work independently and manage projects on a part-time basis
