The Digital Marketing Specialist is responsible for lead generation, promoting the business concept to potential franchisees and assist in the sales process with identified prospects.
· Conduct research to analyse client needs and requirements (e.g. local/national trends and preferences).
· generate leads using digital platforms and applications, to ensure business meets company targets for brand awareness and new franchise store openings.
· use lead generation techniques to identify the best prospects sales.
· plan and manage online ad campaigns (e.g. Google Ads/Paid Search (PPC), social ads).
· develop and implement social media strategy, to improve reach and sales.
· research new online media opportunities that may benefit the business including mobile, social media, development of blogs and forums.
· design website banners and assist with web visuals.
· Identify and analyse main competitors and bring forward options to improve our service to clients.
· Organise promotional activities for new products/services.
· run reports and record leads received.
· develop and maintain content on companys portal website.
· implement offsite and onsite Search Engine Optimisation activities.
· define goals, budgets and manage reporting of digital Marketing campaign effectiveness and sales results/return on Marketing investment (ROMI), and report weekly and monthly.
· keep up to date with current digital trends.
· Such other duties as may be determined from time to time within the general scope of the post.
Job Type: Full-time
Experience:
Digital Marketing and Sales Specialist: 2 years (Preferred)
