Social Media Coordinator

Description

To lead the execution of marketing content across Sovereign PPG with overall responsibility for marketing content writing, campaigns, web, social media, and PR activities. Develop strategies and execute tactics that communicate Sovereign PPG's brand message and deliver marketing that provides high level of lead generation and ROI.

Key Responsibilities

The Content and Social Media Coordinator supports the Marketing Manager with content creation development and ensures all content is consistent with Sovereign PPG brand and services. A key responsibility is to assist with the coordination and liaising of marketing/ad campaigns.

Key Requirements

Assist with developing and implementing the marketing strategy in line with company objectives

Assist to create, design, execute social media marketing campaigns

Assist to develop and coordinate production of marketing and promotional materials and programs including but not limited to SEO friendly website content, targeted digital advertising, social media content and well-designed printed collateral

Evaluate and report on campaign performance and provide feedback and ROI

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Maintains and administers social media and content plan

Grow and expand company social media presence on existing platforms

Assist to manage social media and content planning, posts and updates

Ensure brand consistency in marketing and social media messages

Create interactive and engaging content, including regular blog articles for the website, FAQs, video and posts which highlight key services

Coordinate and manage market research and competitor analysis, utilizes knowledge and prepare reports as needed

Build brand awareness and positioning

Promote the Sovereign PPG brand image and values through own appearance and behaviour so that it reflects the high standard of PRO Partner Group

Protects organization's value by keeping information confidential

Qualifications and Experience

Degree in Marketing or Public Relations

Minimum of 1 year's relevant experience

Must be a proven content writer and proof-reader with excellent written English

Ideal Candidate Competencies

Content creation and writing skills

High Level Communication skills

Copy writing skills

Digital Marketing, SEO, Web and social media

Video creation and editing

Project management

Decision Making skills

Presentation skills

Time Management skills

Attention to detail

Planning and organising

Teamwork

Analytical skills

Proactive

Problem solving

Research skills

Self-motivation

Equal Opportunities

Sovereign is an equal opportunity employer and diversity, and inclusion, are at the core of who we are. We are committed to creating a diverse and inclusive workplace where all employees are valued, respected, and treated fairly. We do not discriminate based on race, colour, religion, gender identity or expression, sexual orientation, national origin, genetics, disability, or age. We believe that diversity enriches our workforce and enhances our ability to serve our customers and community.