Are you social media obsessed Looking to break new ground in the social-first news and entertainment space
ITP Media Group is looking for an ambitious Social Media Editor to join the launch team of a social-first, mobile-first consumer media brand launching in early 2024.
Totally mad for what's trending on TikTok, and always on top of the latest effects for Reels, the ideal candidate lives and breathes social, with a strong understanding of what drives views and engagement, and keen interest in lifestyle reporting.
Based out of ITP's Dubai office, this role will be responsible for publishing daily content reacting to local news, trends and happenings, with a fun, playful approach, with a focus on building an engaged, active audience and a growing community.
Requirements
Key responsibilities
- Create and post daily and hourly content across the brand's Instagram, TikTok, X and Facebook accounts.
- With the Editor, devise a strategy and schedule for each platform, keep and deliver an always-on content calendar.
- Deliver consistent audience and engagement growth across the brand's social and digital platforms.
- Ensure daily content goals are met, and content is posted quickly and accurately.
- Ensure content posted works towards the brand's audience and engagement goals, promoting interaction and reaction.
- Identify the best platform for a particular piece of content, deliver it creatively and to a high standard.
- Identify new social trends and jump on them, quickly identifying how to make them work for the brand.
- Regularly monitor user behaviours and algorithm changes, and use those learnings inform future planning.
- Alongside the Editor, plan, keep and execute a social media calendar.
- Provide daily and weekly reports to the Editor on performance, regularly analysing and refining approach for best results.
- Work with the Editor to ensure ALL content reflects overall content / editorial strategy.
- Contribute to the brand's annual and seasonal calendar of events, collaborating with the events team to deliver exciting, cohesive, quality activations that add value to the brand and its audience.
- Occasionally attend events outside of regular office hours.
What We're Looking For In a Candidate
- Ambitious and a natural optimist.
- Data driven and excited by analytics.
- In-depth knowledge of, and passion for social and digital content creation.
- Creative across everything from social visuals to overcoming challenges.
- Superb organisational and communication skills.
- Excellent grasp of social trends and best practice.
- Experience across a wide range of social media platforms and reporting.
- Confidence going out and about, shooting video on smartphones to create killer social content.
- Ability to self-supervise and meet deadlines.
- Languages: Fluent in spoken English, Arabic a plus.
