Job Objective
Your role as Social Media Manager is to maintain up-to-date knowledge of social media platforms and trends, creating compelling content calendars, and managing our online presence across multiple platforms. You will handle live event coverage, community management, performance analysis, and managing a team to drive customer satisfaction and achieve marketing goal.
Main tasks
- Develop and maintain knowledge of social media platforms and evolving trends.
- Create compelling social media content calendars promoting the company's products and brands.
- Handle content scheduling and publishing on all social media platforms including Facebook, Instagram, TikTok, Snapchat, Twitter, LinkedIn, and YouTube.
- Manage community interactions across all social media platforms.
- Document customer interactions with the brand manager through a monthly Community Management report.
- Assist in designing effective social media marketing strategies to achieve clients marketing goals.
- Perform competitive analysis to better understand the audience and brand.
- Submit monthly social media performance reports to evaluate success and areas for improvement.
- Work closely with the creative team to ensure constant follow-ups on social media deliverables.
- Coordinate live event coverage on all social media platforms and ensure timely posting of content.
- Handle social media coverage for any events and post relevant content across our platforms.
- Lead and mentor a team of social media specialists, providing guidance and support.
- Conduct regular team meetings to review performance, discuss strategies, and share updates.
- Ensure the team meets deadlines and delivers high-quality content consistently.
- Oversee the professional development and training of team members to keep skills and knowledge up to date.
- Serve as the primary point of contact for social media inquiries from internal and external stakeholders.
- Regularly update senior management on social media performance, trends, and opportunities.
- Collaborate with other departments to ensure cohesive and aligned messaging across all channels.
- Develop and implement strategies to handle social media crises and manage brand reputation.
- Respond promptly and effectively to negative comments or feedback to mitigate potential issues.
Qualifications
- Bachelor's degree in Marketing or related field.
- Digital Marketing certificates are a plus, preferably in social media.
- 8+ years of experience in Social Media Marketing.
- Professional proficiency in Arabic and English is required.
- In-depth knowledge of social media platforms, systems, and analytics.
- Strong Visual Aesthetic.
- Influential and Creativity.
- Google Ads & Google analytics.
- Strong leadership and mentoring skills.
- Knowledge in online content marketing and platforms.
- Ability to solve problems quickly and effectively.
- Strong command of details including project status and ability to drive projects to successful conclusion.
- Exceptional interpersonal skills; written and verbal communication.
- Excellent customer service skills.
- Enthusiastic team player with a strong drive to create positive and dynamic work environment.
