Develop and implement a comprehensive social media strategy to achieve brand awareness, engagement, and lead generation goals, with a specific focus on marketing our consumer app
Craft an engaging content calendar for Instagram and LinkedIn, ensuring consistency with brand voice and messaging
Demonstrate exceptional written skills in English to create compelling captions that resonate with our target audience
Design eye-catching graphics using design tools with the help of our team. However, the ability to create some basic visuals yourself using Canva (proficiency required) is a plus. Proficiency in Photoshop and CapCut is a highly desirable bonus
Schedule posts effectively to maximize reach and engagement
Analyze social media data and adapt strategies based on insights
Develop content that can be repurposed across different platforms
Create and edit short-form video content for social media. (Highly desirable)
It's a huge plus if you're willing to be in front of the camera and generate some of the videos yourself
Requirements
Minimum of 2-3 years in content creation, blogging, or a related field
Proficiency in using content management systems (e.g., WordPress)
Exceptional written and verbal communication skills with a strong attention to detail
Ability to handle multiple projects and meet deadlines in a fast-paced environment
Strong understanding of SEO principles and best practices
Collaborative attitude with the ability to work cross-functionally in a dynamic startup environment
