Objectives of this role- Assist in developing and implementing the companys marketing strategies
Ensure that all marketing efforts serve immediate and long-term business goals by identifying and executing improvements for processes, content, and lead generation- Ensure that day to day communications are dispatched smoothly
Coordinate with product heads on content topics
- Duties & Responsibilities
Community Management checking all social pages and responding to all queries, comments, reviews, inbound messages and update on a centralized location
- Publishing on all social platforms
Content calendars writing/editing content for all social calendars- Email Marketing maintaining email calendar topics, understanding email strategy for specific product problems, maintaining & uploading clean lists, liaising with tech team for data pulls from various source points
Design Coordination giving detailed briefings to the design team, following & incorporating trends,
- Ad calendar suggest/decide placements, write ad copy, coordinate designs, load onto ad dashboard
Blogs uploading to website- Understanding KPIs and enforcing them specifically for online media
Craft clear product marketing copy
- Collaborating with designers or copywriters to provide attractive and informative campaigns
Writing content for emailers, media notes/interviews etc.- Proof reading articles SEO, Blogs, Press Releases, any other written content
Coordinating with PR agency, monitoring deliverables, sharing PR ideas for press releases & media interviews
- Monitoring all social media content
Random Quality Check leads- Keeping up with technologies used in social media
Using social media marketing tools
- Tracking customer engagement to optimize campaign content
Establishing relationships/networks of industry professionals or influencers on social media- Design and implement successful marketing campaigns
Identify and analyze competitors
- Collaborate with the design department to produce promotional materials (online & offline)
Organize promotional activities for new/existing products/services
Proven work experience as a Marketing Coordinator, Marketing Officer or similar role [the ideal candidate will have a love for all things marketing]- Knowledge of traditional and digital marketing tools
Expertise with SEO/SEM campaigns
Solid computer skills, including MS Office, web analytics and ad dashboards- Excellent communication and presentation skills
Familiarity with online design tools like Canva or Adobe Express
- Education in marketing, advertising, or communications
Familiarity with content management systems (CMS) and customer relationship management (CRM) tools- Working knowledge of design and email software
Experience in budgeting and forecasting
Job Types: Full-time, Permanent
