Overview:
Join our team at EXOLO as a Social Media Specialist and turn your creativity into impactful digital storytelling. At EXOLO, we're revolutionizing financial empowerment through compelling narratives and advanced social media strategies. Be part of a forward-thinking team that values innovation and connection. Ready to make a mark in the future of finance Your opportunity to excel and drive our brand forward starts here.
Responsibilities:
- Content Creation and Curation:
- Develop and curate engaging content for all social media platforms, including but not limited to Facebook, Twitter, Instagram, LinkedIn, and TikTok.
- Collaborate with the marketing team to align content with overall brand messaging and marketing goals.
- Brief multimedia content requirements such as images, videos, GIFs, and infographics to the creative team and ensure quality checks.
- Strategize and record videos for social media platforms to educate and inform the audience/users about the project updates.
- Hands-on experience using Capcut, Canva, and other visual/video editing tools.
- Community Engagement:
- Monitor social media channels for mentions, comments, and messages, and respond promptly and appropriately.
- Hands-on with Telegram and Discord and create engaging strategies and content ideas for the platform.
- Foster meaningful interactions with our audience by actively participating in conversations and building relationships with followers.
- Strategy Development:
- Develop and implement social media strategies to increase brand awareness, drive traffic to our website, and promote app downloads.
- Stay updated on social media trends, algorithm changes, and moment marketing initiatives in our targeted segments.
- Conduct regular competitor analysis to identify opportunities for improvement and innovation.
- Analytics and Reporting:
- Participate in preparing regular reports outlining insights and recommendations for optimization.
- Inter-Department Coordination :
- Collaborate with the cross-department on a day-to-day basis to implement the approved strategies on the social media platforms.
Requirements:
- Prior Web3 experience is mandatory. Candidates without any Web3 background won't be considered.
- Proven experience managing social media platforms for businesses or brands.
- Creative thinking and the ability to generate innovative ideas for content and campaigns.
- Bachelor's degree in Marketing, Communications, or a related field.
- Analytical mindset with the ability to interpret data and draw actionable insights.
- Ability to work independently and collaboratively in a fast-paced environment.
- Passion for staying updated on industry trends and best practices in social media marketing.
Join our team and help us elevate our brand presence through strategic and engaging social media initiatives!
