The Social Media Specialist will assist in developing and executing social media strategies aimed at increasing brand awareness, engagement, and followers. The role focuses on creating and managing content, supporting social media advertising campaigns, and monitoring performance metrics to help achieve the company's social media
goals.
Duties and responsibilities
- Develop and manage social media content calendars for Facebook, Instagram, LinkedIn, Twitter, and TikTok.
- Create and schedule engaging content (text, images, and videos) to ensure consistency with brand messaging and alignment with digital strategies.
- Monitor social media channels, engage with the audience, respond to inquiries, and foster community growth.
- Track and analyze key social media metrics, such as reach, engagement, and conversions, and recommend optimizations.
- Collaborate with the marketing and design teams to ensure brand consistency across digital platforms.
- Stay updated on social media trends, platform updates, and industry news to identify new opportunities for engagement.
- Assist in executing paid social media campaigns, including ad setup, audience targeting, and performance monitoring.
Qualifications
- Bachelor's degree in Marketing, Communications, or a related field (or equivalent work experience).
- 3-5 years of experience in social media management or a similar role.
- Proficiency with social media platforms (Facebook, Instagram, LinkedIn, Twitter, TikTok).
- Familiarity with analytics tools like Google Analytics and social media insights.
- Strong communication and organizational skills with attention to detail and creativity.
- Basic graphic design skills using tools like Canva or Adobe.
Competencies Required
- Creativity and adaptability to produce engaging content and respond to changing trends.
- Analytical mindset to interpret data and optimize social media efforts.
- Team collaboration to work effectively with marketing and creative teams.
- willingness to learn, stay current with social media trends, and take on new challenges.
Working conditions
This is a full-time position and Regular working conditions are onsite from 8-5 PM from our office located In Mohandessin, Giza.
