Social Media Marketing Specialist

Company Description

Traders Hub Currency Brokerage provides new and experienced online traders with secure and easy access to a wide range of asset classes including Forex, Commodities, Indices, Shares, and ETFs through Contract for Difference (CFD) with tight competitive spreads and the latest market-leading technology, and it offers several types of accounts to cater for different users needs.

Traders Hub Currency Brokerage is licensed by the Securities and Commodities Authority (SCA) as a category of Dealing in Securities permitting the firm to practice trading as a broker of OTC derivatives and currencies in the spot market activity.

(License no. 20200000030).

Job Overview:

As a Social Media Marketing Specialist, you play an increasingly essential role in adding to our digital presence, improving our brand recognition, and growing our reach by developing paid marketing campaigns and organic content. You will develop visually compelling designs that communicate our brand message and resonate with our target audience. With an emphasis on aesthetics and further development of our tone of voice, you will ensure our visual assets gain digital traction on all social media and digital platforms.

Key Responsibilities

Develop the company's visual identity and ensure consistency across all platforms and materials according to brand guidelines and standards.

Contribute to the development of content pillars and create a content calendar.

Produce visually appealing designs and video content for social media posts.

Select and edit high-quality images for social media and marketing campaigns.

Manage a digital library of visual assets and run marketing campaigns.

Monitor all engagement, notifications, and messages on social media platforms (Instagram, LinkedIn, X, Facebook, YouTube, Snapchat, and others), and Google reviews, and ensure a timely response.

Generate leads through various digital marketing channels, including email marketing, social media, and paid advertising.

Perform monthly website audits to ensure all content is accurate and up to date.

Stay updated on social media topics, trends, and algorithms to improve digital presence.

Research and analyze target audience demographics, interests, and online behavior.

Measure, monitor, and leverage web analytics.

Contribute to the development of strategies and KPIs and management of SEO

Manage multiple projects simultaneously and prioritize tasks effectively to meet deadlines while maintaining high-quality standards and attention to detail.

Produce work independently and deliver on time consistently with the least supervision.

Perform other job-related duties as assigned by your direct manager.

Qualifications & Skills:

Bachelor's degree in marketing, digital marketing, or a related field.

3+ years of professional experience in marketing, social media management, and digital marketing.

Experience with branding, marketing, and advertising projects.

Storytelling and creative vision, with an eye for detail and aesthetics.

Expertise in layouts and compositions, typography, imagery, and color theory.

Photography, videography, and video editing skills.

Ability to prioritize and manage multiple projects in a fast-paced environment.

Proficiency in industry-standard software such as Adobe Creative Suite (After Effects, Premiere Pro, Photoshop, Illustrator), Microsoft Office (PowerPoint, Word, Excel), and Canva.

Proficiency in Google Business Suite and SEO tools (Google Ads, Google Analytics, Google Search Console, SEMrush)

Knowledge of UAE culture, controversial topics, and potentially offensive content. Familiarity with the local laws and regulations governing social media content in the UAE.

Ability to work independently and manage multiple projects simultaneously.

Strong analytical skills and proficiency in data-driven decision-making.

Google Ads certification (preferred).

Proficiency in Figma (preferred).

Experience in the financial sector (preferred).

Fluency in English and Arabic (preferred).

This is a multi-faceted role, so the ideal candidate should be a self-starter, highly organized, detail-oriented, and adaptable. To apply for this role, please submit a copy of your latest CV and an updated portfolio of your visual work to [Confidential Information]