The Social Media Officer at JO Academy will play a crucial role in building and maintaining a strong social media presence for our brand, by designing engaging content, managing social media accounts, and driving audience engagement and sales. This role involves creating posting schedules, producing high-quality content, and collaborating with marketing and sales to promote our educational services. Join us in enhancing JO Academy's reach and impact in education.
- Develop and maintain a posting schedule to optimize engagement and reach, tailoring the content calendar to each platform's best practices.
- Oversee and maintain all social media accounts, responding promptly to comments and messages, and ensuring consistency in branding and voice across platforms.
- Track and boost social media-driven sales, collaborating with the sales team to promote products, services, and events that resonate with the audience.
- Generate, edit, and publish engaging content, including blogs, videos, and articles that attract and convert followers, leveraging trends and data to improve engagement.
Qualifications
- Bachelor's degree in marketing, Communications, or a related field.
- Proven experience managing social media platforms for an organization, preferably in the education or edtech sector.
- Strong understanding of social media marketing, audience engagement, and sales strategies.
- Familiarity with social media analytics tools.
