Job Summary:
We are seeking a highly creative and experienced Social Media Specialist with a background in luxury fashion retail or food & beverage or automobile sectors. The ideal candidate will be responsible for developing, implementing, and managing our social media strategy across multiple platforms to increase brand awareness, drive engagement, and boost sales. This role requires a strategic thinker with a deep understanding of social media trends, audience behaviors, and a passion for creating compelling content that aligns with the luxury market's values.
Key Responsibilities:
Social Media Strategy:
- Develop and execute comprehensive social media strategies tailored to luxury fashion, food & beverage, and automobile markets.
- Analyze the competitive landscape and identify opportunities to differentiate our brand.
- Set clear objectives and KPIs for each campaign to track success and optimize performance.
Content Creation & Curation:
- Create high-quality, engaging content that aligns with brand aesthetics and appeals to target audiences across all social media platforms (Instagram, Facebook, TikTok, LinkedIn, Twitter, Pinterest, etc.).
- Collaborate with the creative team to produce visual content, including photos, videos, and graphics, that reflect the luxury lifestyle.
- Curate user-generated content and partner with influencers and brand ambassadors to amplify reach and engagement.
Community Management:
- Engage with followers, respond to comments and messages in a timely manner, and foster a positive online community.
- Monitor brand mentions and conversations to manage reputation and address customer inquiries or issues.
- Build and maintain relationships with key influencers and stakeholders within the luxury fashion, food & beverage, and automobile communities.
Analytics & Reporting:
- Track and analyze social media metrics to measure the success of campaigns and inform future strategies.
- Prepare regular reports on social media performance, providing insights and recommendations for improvement.
- Utilize tools such as Google Analytics, social media management platforms, and other analytics tools to refine content strategies.
Paid Social Advertising:
- Plan, execute, and optimize paid social media campaigns to drive targeted traffic, increase engagement, and achieve business goals.
- Manage budgets and allocate resources effectively to maximize ROI.
Trend Analysis & Adaptation:
- Stay updated on the latest social media trends, platform updates, and industry news, particularly within luxury markets.
- Proactively suggest new tactics, content ideas, and emerging platforms to keep the brand ahead of the curve.
Collaboration:
- Work closely with marketing, PR, sales, and product teams to ensure brand consistency and align social media efforts with overall marketing strategies.
- Collaborate with external partners, including influencers, agencies, and photographers, to enhance social media presence.
Qualifications:
- Bachelor's degree in Marketing, Communications, or a related field.
- Proven experience as a Social Media Specialist or similar role, specifically in luxury fashion retail, food & beverage, and automobile industries.
- Strong understanding of social media platforms, algorithms, and best practices.
- Excellent copywriting and content creation skills with a keen eye for aesthetics and detail.
- Proficiency in social media management tools (e.g., Hootsuite, Sprout Social, Buffer) and analytics tools (e.g., Google Analytics, Facebook Insights).
- Creative thinker with strong problem-solving skills and the ability to adapt to rapidly changing trends.
- Excellent communication, organizational, and multitasking skills.
- Ability to work independently and as part of a team in a fast-paced environment.
